Category: Hobo SEO Blog

It’s strange to read a Google-affiliated academic collaboration that hypothesises about a future with the very systems you’ve actually built and beta-tested in public over 6 months
Read the full article here Codename: Agency – Mapping The Cyborg …

Agency is not just software. It is a completely simulated, autonomous digital marketing agency. Agency has bridged the gap between raw intelligence and human-in-the-loop operational execution.
Read the full article here Codename: Agency – A Weapo…

Explore the Google Helpful Content Update’s ongoing relevance in 2026. Learn SEO strategies for creating people-first content and achieving lasting search success.
Read the full article here The Google Helpful Content Update And Its Relevance in 2026 ©…

Explore Google PageRank’s history, mechanics, and relevance in 2026. Understand how this algorithm impacts SEO and how to optimize your website for better visibility.
Read the full article here Is Google PageRank Still Relevant in 2026? © Copyright 200…

Meet Elsa: Agency Secretary pic.twitter.com/xkMGP1VlV1 — Shaun Anderson (@Hobo_Web) March 23, 2026 If you’ve spent any time navigating the Agency platform, you know that the experience isn’t just about clicking buttons – it’s about a relati…

There’s a project I’ve been working on. I’m calling it Agency for now, and weirdly, as a 25-year veteran in this marketing game, I am in a weird position of… not caring even what it is called? It is strange times indeed. At this…

There is no Google sandbox.
Read the full article here “There is no Sandbox” – Google Lies, Black Hat Accusations and The HostAge Attribute © Copyright 2006-2025 Shaun Anderson

I make the connection between the specific ‘PQ’ acronym in the Google Leak and the ‘Page Quality’ system, revealing the digital twin of the human scoring system used in search rankings.
Read the full article here The Google Leak, Page Quality Rating (P…

I was on the Edward Every Day Youtube show discussing E-E-A-T with Edward Sturm. Here are the actual links to Shaun Anderson’s articles on E-E-A-T (and closely related content) from Searchable.com and Hobo Web, so you can reference or cite them directl…

This article (although a first draft) clarifies my current thinking on SEO and how I approach it today. My views are shaped by long-term, hands-on experience across multiple eras of search, including practices that no longer align with modern Google sy…

Searchable is a platform for AI Engine Optimisation (AEO) and the “Agentic Web.” Founded in 2025 and launching in November 2025, it positions itself as the “operating system” for marketing teams transitioning from traditional search (Google) to Answer …

Searchable.com is the AI SEO platform of the future. Its the cyborg aparatus I predicted in my 2025 AI SEO ebook.
Read the full article here What is Searchable.com? It’s the “Cyborg” Aparatus I Predicted © Copyright 2006-2025 Shaun An…

Discover the 2025 Hobo SEO Quadrilogy. Based on the Google leak & DOJ trial, this evidence-based framework covers strategic, technical, and AI SEO for 2025.
Read the full article here Hobo SEO Quadrilogy 2025 – A New Library for a New Era © …

The black box is broken. The blueprints are here. Download Hobo Technical SEO 2025 – a free eBook for senior SEOs. Built on the Google leak + DOJ trial evidence. No fluff. Just facts.
Read the full article here Hobo Technical SEO 2025 – Free SEO Eboo…

Explore the first evidence-based SEO audit framework post-Google leak. This definitive guide maps E-E-A-T to leaked Google attributes, creating an actionable strategy aligned with Google’s core engineering principles.
Read the full article here The Def…

TLDR: Based on the revelations from the Google Content Warehouse, an effective on-page SEO strategy should be built around the following core principles (which I explore in this article): Optimise for the entire ranking pipeline. Engineer for “go…

Disclaimer: This is not official. Any article (like this) dealing with the Google Content Data Warehouse leak requires a lot of logical inference when putting together the framework for SEOs, as I have done with this article. I urge you to double-check…

The ultimate ranking factor is the demonstrated ability to satisfy user intent, and the CrapsData model is the primary record of that satisfaction.
Read the full article here The CRAPS System: How Users Shape Google Results © Copyright 2006-2025 Shaun …

E-E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trust, serves as a conceptual model for what Google deems valuable to its users.
Read the full article here E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, …

For the last few months, I’ve been down a rabbit hole. Like many of you in the SEO world, I’ve been obsessively tracking the bombshells that came out of the US Department of Justice’s antitrust trial against Google. It started with a …