Category: Hobo SEO Blog

“While terms like Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) are common online, many suggested ‘hacks’ aren’t effective or supported by how Google Search actually works.”
Read the full article here The “GEO” gr…

Meet Agency. Agency is an Agentic HITL (Human-in-the-Loop) Operating System where you are the CEO of an agency of 81 AI employees.
Read the full article here Agency – Thisisagency.AI © Copyright 2006-2025 Shaun Anderson

Definition: Agentic SEO is the evolution of search strategy from manipulating outdated SEO tactics to proactively structuring factual, consensus-driven, reputation-based “ground truth” for generative AI comprehension (a process known as Ans…

Agentic Engineering moves us from talking to software to employing it.
Read the full article here What is Agentic Engineering? © Copyright 2006-2025 Shaun Anderson

Thisisagency.ai is out of beta on May 1st 2026, to a select few invitees to test out before wider launch in early May 2026.
Read the full article here Agency: The Agentic Website Quality Evaluator © Copyright 2006-2025 Shaun Anderson

The Google Algorithm Update Correction Hypothesis by Shaun Anderson AKA Hobo.
Read the full article here The Google Algorithm Update Correction Hypothesis © Copyright 2006-2025 Shaun Anderson

Agentic as a service described by Jensen Huang.
Read the full article here What is AgaaS? “Agentic as a Service” Explained by Jensen Huang © Copyright 2006-2025 Shaun Anderson

Example: Commodity vs Non-Commodity Content
Read the full article here What is Commodity Content to Google in 2026? © Copyright 2006-2025 Shaun Anderson

This is how you cover a conference and pick up links, via JC Chouinard. Non-Commodity Content, in short, is the new Helpful Content benchmark from Google – at least, what they are talking about on stage. It is clear that Google want to leave help…

Claim: Good SEO is Good GEO (according to Google in 2026). Truth: Agree in principle, but if you only do “good SEO” on your own new site in isolation, you can still be invisible for months in AI Overviews, because Google takes the context f…

In my recent post, I showed you how Google faked a deep, human-level understanding of content. This follow-up story is building…. Hmm – The site (with no human visible content) is ranking in G now Proof you can rank in both AI’s and t…

Running a live test with a new domain to see if @lilyraynyc is correct about a sandbox for AI overviews. Initial observations: Google prefers to take context from a second trusted site. AI overviews won’t link. AI mode will. Indexation doesn&#821…

During the landmark Department of Justice antitrust trial in the fall of 2023 (U.S. v. Google LLC, 1:20-cv-03010-APM), a trove of highly confidential internal presentations was unsealed. These original PDFs – including a mobile ranking newsletter…

I just posted: “The Silver Age of Agentic Vibe Coding has begun: the era of scalable, economically viable agentic systems is just opening. If you missed the first sprint, the next one rewards discipline and taste more than raw speed.” (see the tweet) A…

In a fully autonomous, 80-plus-employee AI workforce, velocity is a given. But without governance, velocity becomes a liability. That is where Meg, Agency’s Level-3 AI-powered Ethics Manager, steps in.  She is the moral compass of the organisation, des…

At the intersection of cutting-edge diffusion models and high-level marketing strategy sits Luca, the Agency’s dedicated AI Artist.
Read the full article here Meet Luca: AI Artist & Image Generation Services at Thisisagency.ai © Copyright 2006-202…

At the vanguard of Agency’s data verification layer is Elaine, the Agency’s dedicated YouTube Transcript Analyst and master quote miner. Instead of broadly searching the web for new content, Elaine serves as the Agency’s surgical extraction…

Ava is a specialized, multimedial AI agent designed to expand the Agency’s intel-gathering capabilities beyond standard search results and directly into the video ecosystem.
Read the full article here Meet Ava: YouTube Search Specialist at Thisisagency…

There’s a conversation happening in boardrooms, courtrooms, and congressional hearings right now that every AI company is trying very hard to avoid having in public: where does your training data come from, and do you have the right to use it?  M…

Codename: Agency is now called this Thisisagency.ai.
Read the full article here Codename: Agency is now Thisisagency.ai © Copyright 2006-2025 Shaun Anderson