COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM strategy. Ian Orekondy, Founder and CEO of AdComplyRx shares his data-backed analysis.
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Three tips for Q4 ad copy and messaging
Early Q4 is a prime testing time. Best practices for ad copy testing and messaging dissemination across Facebook, Instagram, and Google.
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Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
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Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
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The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.
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How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it.
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords
Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development. You don’t need to re-invent the wheel each time a common problem is encountered because you can use the…
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Mastering PPC: When To Break Ad Copy Best Practices
Much like the pirate code, the best practices we have for writing ad copy are more like “guidelines” than actual rules. Image Source The best practice for ad copy writing tells us that we should be sure to include ad group keywords in our ad copy. The benefits of doing so include: bolding the keywords […]