How voice assistants like Alexa can help marketers reach elderly Americans

Digital marketers need to help seniors understand that there’s more to benefit than to fear with using and voice assistants like Alexa.

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Will Digital Assistants Replace Search?

Last week the latest digital assistant,Viv, was demonstrated to the public. Viv was created by the same team that developed Siri and can be solely controlled by voice. During it’s unveiling, a pizza was ordered, toppings added, paid for and delivered all through Viv. This was done without the user ever needing to use search, […]

Post from Paul Hunter

MSFT: No Plans To Monetize Cortana Yet, But We Do Want Her To Be Pervasive

It’s far too early to consider monetizing Cortana, Microsoft’s new virtual personal assistant, but the company is already thinking about how to scale her across different devices, platforms and around the world. Those were two of the key points from Microsoft’s keynote…

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Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search

We’re ready to get started on day two of SMX Advanced, and today’s opening keynote promises to talk about the future of search. Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here…

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New Video Shows Microsoft “Assistant” Cortana In Action

Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be available cross-platform, although launching on Lumia Phones. The name Cortana comes from a character in the game Halo. It was…

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