Can Bing Be More Competitive In Search?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of…
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Future SEO: Linked Open Data (LOD)
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I’ll focus on Linked Open Data (LOD), which will allow you to…
Please visit Search Engine Land for the full article.