Four new search trends in mobile app discovery
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.
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Apple Search Ads: Still tapping after 6 months of testing
Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.
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Simple tips to get your app indexed, ranked & installed
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.
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SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
The post SMX Advanced recap: Advanced Google App Deep Linking a…
3 upcoming trends in paid search
What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
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App Indexing & The New Frontier Of SEO: App Packs & App Store Search
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
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Google App Streaming Now Live For Many Apps Via Try Now Button
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them.
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7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
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