Why URL Redirects Are So Important to SEO and Your Website

A dive into 301 redirects for the less “tech savvy” First and foremost, following best practice when it comes to a redirect, whether that’s one URL or hundreds, is going to save a lot of headaches and hard work spent optimising your website. It’s very easy to lose site integrity, SERPs ranking, even customers through bad user experience, by simply having URLs that don’t connect the dots or lead to that quarrelsome 404.  Don’t leave users questioning the stability and candor of your website and services because of a missed URL hindering a campaign or a link shared some time…

Post from Lauren Irwin

Live @ SMX Advanced: The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts

At SMX Advanced, everyone is a master of the technical basics — 301 redirects, canonicalization, HTTP status codes. But even battle-scarred veterans can run into serious challenges when they dive into web site infrastructure, and find that things get a lot more complicated. URL parameter facets +…

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