Negative SEO From Links — What Can You Do If You’re Hit?

In this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO? First, let’s take a moment to…

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When The Best Move Is To Kill The Site

The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites. Here are their basic profiles: Site One is an e-commerce company and website l…

5 Not-So-Common Reconsideration Request Errors

I’ve been struggling with a particularly difficult link cleanup project lately. On the occasion of my 100th reconsideration request (4th for this particular client), I thought it might be helpful to share five not-so-common problems that you might run into during your own link cleanup…

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Google Advice On When To Submit Reconsideration Request & How To Clean Your Link Profile

Google posted a new article today answering common questions about submitting reconsideration requests and managing your backlink profile. Google Search Quality representatives, Kaspar Szymanski and Uli Lutz, co-authored the article, going through the …