Personal Intelligence In Gemini & Soon In Google Search AI Mode
Google is rolling out what it calls “Personal Intelligence” in the Gemini app and it will soon also come to Google Search within AI Mode. Google announced that Personal Intelligence in Gemini “connects Gmail, Photos, YouTube and Search in a single tap.”
Google’s John Mueller Says Universal Commerce Protocol Won’t Kill SEO
Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, “I hate to bring this, but SEOs: we’re gonna be f$@*ed.” John Mueller from Google responded on Bluesky …
Google: Favicons In Search Not Impacted By Google Core Updates
While a number of Google Search features are impacted by Google’s core update, favicons showing up or not is not one of them. Yes, your site can drop in the rankings, or not show up in Google Discover, or be removed from Top Stories and other features …
New Google AI Mode Ads: Explore Guides and Articles
We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.
Google Trends Explore Page Adds Gemini
Google has added Gemini to the Google Trends Explore page to help you find new and fresh search terms. It will also compare those search terms automatically for you, all in a new design. This is rolling out now, but you might not see it just yet.
Google: We Prohibit Showing Different Prices In Search/AI Mode vs Website
The other day, I saw the Google News channel on X respond to claims that Google is going to allow merchants to overcharge you for products sold through the new AI checkout protocol. I found it crazy because Google has checks and balances to ensure merc…
Google: Linking Brand Websites Together At Reasonable Scale Is Fine
Google’s John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty common to do so and if done as a reasonable scale, it …
Google AdSense Earnings Dropping Again eCPM/RPM – Complaints
I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.
Google Ads Faster Account Set Up With Campaigns
For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing campaign. The option reads, “Create an account with campaign for faster setup.”
Microsoft Advertising Releases Guide To AEO & GEO
The Microsoft Advertising team released a new PDF guide named “From discovery to influence: AEO A guide to and GEO.” This guide offers “Practical data strategies to empower retailers for AI search, AI assistants and AI browsers.”
SEO in 2026: Key predictions from Yoast experts
If there’s one takeaway as we look toward SEO in 2026, it’s that visibility is no longer just about ranking pages, but about being understood by increasingly selective AI-driven systems. In 2025, SEO proved it was not disappearing, but evolving, as search engines leaned more heavily on structure, authority, and trust to interpret content beyond […]
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Official: Apple Intelligence & Siri To Be Powered By Google Gemini
It is now official, Google confirmed it has entered “into a multi-year collaboration” with Apple to power Apple Intelligence features and Siri with Google’s Gemini models and cloud technology.
Microsoft Advertising Now Allows Up To 50 Search Themes In PMax Campaigns
Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.
Possible Google Search Ranking Volatility Around January 12
I am seeing signs of a possible Google search ranking update or volatility around January 12, 2026. This is weird in that most of the tools, not all, are mostly calm, but the chatter has picked up and many SEOs are noticing ranking fluctuations.
Google Shopping Promotions Support Subscription Fees & Abbreviations
Google Shopping is updating its promotions policy to now allow for promotions on subscription fees and abbreviations. This was updated as of this month, January 2026.
Google Hotel Knowledge Panels Posting Currently Turned Off Bug
Google seems to have a bug that prevents searchers from leaving hotel reviews directly in the Google Search desktop interface. It works fine within Google Maps and Hotel search interfaces but not in the web search interface.
New: Track brand visibility in Gemini with Yoast AI Brand Insights
Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard. With a single analysis, you can see how different AI platforms describe your brand with the Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across […]
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Google Integrates Core Search Signals Into AI Experiences
Google’s Robby Stein reiterated that Google’s AI experience, such as AI Mode and AI Overviews, integrates Google’s core search signals. This helps Google provide more useful and helpful responses to users in the AI experiences. But it doesn’t always ge…
Google AI Mode Direct Offers Ads & Universal Commerce Protocol
In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).
Google Ads Performance Max A/B Testing Assets
Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset group to find out which creative combination works best …