Link Building 2013: Looking Back At This Year’s Top Link Week Columns
With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively)….
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Updates To Old Link Building Practices That Score Wins Today
Everyone is itching for new link building ideas. Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true. Sometimes, it’s not the tactic that…
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50+ More Things Every Link Builder Should Know
A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable…
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5 Ways To Get Way More Results From Link Building Outreach
If you’ve heard me talk, you know that I’m ridiculously passionate about link building that, ahem, works. I mean, getting a couple links out of a campaign is nice. After all, a link is a link. But if you’ve done all the work to find 100 “webmasters,” researched their…
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Understanding Google’s Latest Assault On Unnatural Links
Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact…
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7 Real Life Ways to Build Links
The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or “in real life”…
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7 Ways To Get Links When Launching A New Website
Launching a new website is one of the hardest things you do. It’s also one of the best ways to get a nice influx of links pointing your way. I know this because for the past 2 1/2 months, I’ve been living it. On Tuesday, July 16 at 3:52 p.m., 352 Media Group officially became […]
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Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
To Build Better Links, Stop Focusing On The Bad Ones
Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep….
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Link Building Campaign Design: How To Scale Outreach Today
“Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re…
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4 Link-Tastic Tips From SMX Advanced
As most people know, SMX Advanced took place out in Seattle a couple weeks ago. While there was only one session truly dedicated to link building, link building tips were still flying around the Bell Harbor Conference Center! Thankfully, I was there to…
11 Things We Should Never Ever Do In Link Building Again
Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we’re going to…
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The Problem With Identifying Problem Links
Since the last Penguin update, there has been a lot of chatter about examining your link profile in order to identify bad links. Whether you’ve been hit by that update or your site remains unscathed (for now), the potential danger of “unnatural” links is top of mind. Many people…
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3 Principles Of Future-Focused, No-Surprise Link Building
Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target…
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Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0
”We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines….” For enterprise SEOs, receipt of this notification is usually followed by a deep, sinking feeling in your chest. You check your keyword head-terms…
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Link Building & The Power Of The Customer
With the growth of social networks and the ability to instantly tell the world how you’re feeling, we’ve watched power shift from brands to consumers. No longer can companies simply rely on their marketing to do the talking — they now have to rely on what their customers are…
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3 Ways To Break The Link Building Block
We’ve all been there — that moment in any link building campaign where you hit a wall. There are so many things that you want to do, but there is so little time or buy-in to do them that you settle on just doing the things you need to do. That sucks. It gets tedious, […]
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Are You Taking Advantage Of Content Byproducts?
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait…
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Where Have All The Linkers Gone?
A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means…
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5 PR Strategies You Can Use To Build Links Right Now
There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be…
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