Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]
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Establishing niche authority: leveraging strategic content as a key differentiator
As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority
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The incredible ways to get SEO traffic without ever ranking
Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain
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How Chat GPT is changing SEO
When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO
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Optimize Google’s new Interaction to Next Paint metric
Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website
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Keeping up with the fluidity of the modern consumer
Getting omnichannel targeting right in a complex, digital-first world
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Outreach: Make every email count
Email outreach is getting harder and harder as people are tired of daily unsolicited emails. Here’s how to generate better results with your email outreach
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Five video optimization tips to help boost your landing page conversions
Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and product discovery channels
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Insights to empower 2023 ecommerce strategies
Discover four tips retailers and advertisers can use to boost conversion, improve ROAS (Return on Ad Spend), optimize price, and build successful ecommerce strategies in 2023
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Seven huge, yet common SEO mistakes to avoid in 2023
Here are some of the most common SEO mistakes that could be sabotaging your online presence and how to avoid them in easy steps
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Seven tips to optimize page speed in 2023
Over the last few years Google has increased the impact that page load time has on how high your website ranks. Try some of these tips to make your website fast and take advantage of new browser features.
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Five things you need to know about content optimization in 2023
Discover 5 must-know factors for successful content optimization, including the emerging technologies and significance of audience behavior.
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Social media marketing: four keys to boost lead generation and sales
Here’s how brands can succeed at digital marketing, improve search visibility, and drive business value altogether
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The Future SEO: Boardroom edition
Thoughts of an SEO pioneer on where SEO is headed in the not-too-distant future
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Everything you need to know about the Google MUM update
As new search experience dimensions open up for users this also cranks up competition between businesses and advertisers for search visibility – how will you win MUM’s good graces?
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Influencers in today’s SEO
As search evolves to make sense of complex queries, influencers can positively affect the outcome of a site’s rankings when properly utilized
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Four ways to improve page speed and master Core Web Vitals
Google just updated its search algorithm, making it the perfect opportunity to boost your site’s page rankings with these Core Web Vitals tips
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