The Google page experience: What you need to know and five steps to prepare for 2021

Page experience metric is going to be a new addition to Google’s ranking factors in 2021. Here’s how to prepare for it.

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How Will Google Hummingbird Impact Links? Here Are 6 Ways

So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I’ve spotted a few clues, and the title of this column is…

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The Concept Of Sameness & Why It Should Matter

Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support…

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