Google Panda demotes or adjusts your rankings down — it does not devalue

Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, ignores it — but Panda demotes the spam by adjusting the rankings down.

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Google Says There’s No Whitelist To Save You From Panda Or Penguin

Google’s John Mueller said there is no whitelist for the Penguin and Panda algorithms, like there is for the SafeSearch algorithm.

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Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty

What changes did RetailMeNot make to recover from the Google Panda algorithm? It is unclear but their rankings did bounce back.

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PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take…

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Did Google Panda 4.0 Go After Press Release Sites?

Nine days ago when Google released Panda 4.0 – which aims to filter out “thin” content from top rankings – we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I…

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RetailMeNot Says On Google Ranking Drop: The Reports “Greatly Overstate” Our Organic Search Impact

On Tuesday, Google pushed out their revised Panda Algorithm code-named Panda 4.0. Panda is designed to remove low-quality content from Google’s search results. Yesterday, we published an early Winners & Losers report on which large sites were impacted the most both in a positive and…

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Google Begins Rolling Out Panda 4.0 Now

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us…

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Google Granted Patent For Panda Algorithm

Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir…

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Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small…

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Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”

This morning I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery. Google has confirmed a Panda update is rolling out and this…

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Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days

At SMX Advanced, Matt Cutts, Google’s head of search spam, announced that the Panda algorithm is still being updated roughly every month but that update is rolled out slowly throughout the month. It is like a Google Dance, but in this case, a Panda Dance. What happens is Google will run the…

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