Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It

Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is […]

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4 Practical SEO impacts of Google’s machine learning advances

We know that Google has long been an incredible leader in the field of artificial intelligence and machine learning. There are a lot of innovations that they’ve been responsible for that have caused a stir in the SEO industry, but in my opinion the vast majority have not been as impactful to us as SEO […]

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How to Think About Your Internal SEO Toolset

For those that missed the live webinar on February 10th, 2022, the following is a recording and a summary of the interview given by Jess Peck, Technical SEO & Machine Learning Engineer at Local SEO Guide and Clearscope’s co-founder Bernard Huang. They discussed SEO toolification and the best ways for agencies and SEOs to think […]

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Looking through the artificial intelligence mirror: insights and automation

We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of the competition.

Artificial intelligence and machine learning: What are the opportunities for search marketers?

The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.