US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.

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Google to add presidential, senatorial & congressional election results directly in search

YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.

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How Trump & Clinton have failed to use free space in Google for US presidential candidates

For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.

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Google’s latest voter search tool serves up ballot information & polling places

Queries for “who’s on my ballot” and “where to vote” delivers an interactive tool that lists candidates and polling locations.

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Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues

Google says election-related searches for this election cycle are up 240% over 2012.

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Google adds new state-by-state voting guide for “how to vote” searches

Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.

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The Election: More searchers, more opportunities

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.

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New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality

An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google’s search results have turned into a megaphone for one.

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