Want to Read My Current Work?
I have moved my efforts to Near Media. where I contribute to our newsletter and share our Local SEO/Google Local research findings, cover local news and provide analysis. While there I would hope that you would sign up for our newsletter covering the local space. See you there!
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Yandex Local SEO Ranking Factors!
The SEO community has been poring through the leak of Yandex’ codebase providing some great analysis. If this is your thing, I highly recommend following Martin McDonald, Mike King, Ryan Jones, and Alex Buraks as they continue to share nuggets of how Yandex search works. I thought I would do my part by focusing on […]
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Voices of Search Podcast Recap: Local Vs National Intent
TLDR: It’s important to consider how local or national your SEO strategy should be to maximize your SEO investment. This ensures you are properly aligning your content, site structure, and keyword strategy effectively. Before you create content for a keyword check if there are local or city-specific results and check the keyword’s ranking in […]
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How to Spot the Best Local SEO Companies: Things to consider before you hire a Local SEO Agency
Are you looking for the best local SEO companies? This should help you suss out everything you need to know about separating a good SEO Agency from a bad one. Additionally, we’ll review the major things to consider when you are picking a local SEO company and some questions you’ll want to ask them before […]
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LSG Virtual Event – Store Locator SEO Teardown: Core Web Vitals Edition w/ Rachel Anderson
What’s happening? If you’re a multi-location brand, odds are you are licensing a store locator system for your website from a third-party vendor. We at LSG figured if you are going to use someone’s software on your site, you should be aware of how its performance could affect your SEO. With that in mind, LSG […]
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How Location Page Providers Stack Up for Core Web Vitals
Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay. For businesses with physical locations, location pages tend […]
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Mike B Around the Universe (Which is the Webs)
Articles: Analysis Image Packs and the Localization of Google Product Search In the past, image search optimization was complicated and returns were minimal for local businesses. That’s all starting to change. Analysis Confessions of a Google Local Guide Google Google incentivizes quantity over quality with user-generated content. Local businesses should take control of their profile …
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May 2021 Google SERP Features: People Keep Also Asking
May’s Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask: PAAs jumped almost two percentage points last month according to Traject Data’s Historical SERP Database of ~60 million US queries. The monthly jump is not that interesting; it’s the steady upward trend over the past year. […]
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Turning reviews into opportunities for reputation and SEO impact
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings. Helping pointers on dealing with positive and negative reviews, and how they can boost your business’ local ranking.
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A small business’ step-by-step guide to dominating local search in 2021
Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search.
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Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.
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Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?
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You Can Win At Google My Business Without Doing Anything On Google My Business
We got the opportunity to expand the organic program we have with a Big Baller Brand ™. This always makes me giddy, as I think local organic search is one of the places where we excel. Turns out, I was right to think so, because we crushed it.Like I mentioned, this is all organic search […]
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Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci
We caught up with Moz’s CEO, Sarah Bird and VP of R&D, Rob Bucci to learn about what they’ve been working on and trends they’re seeing in SEO.
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Study: How ready are businesses for voice search?
A new analysis of 73,000 business listings found that 96% of all business locations fail to list their business information correctly.
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3 Step Guide to Hyperlocal Marketing Success
Hyperlocal marketing has been growing in business potential and impact over the past few years, and it’s expected to come to a crescendo in 2019.
Post from Lee Wilson
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.
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Data: Local search trends from 2017-2018
Key local search trends and tips based on data from more than 300,000 customer business locations active from Jan 1, 2017 to Dec 31, 2018.
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How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
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