Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you’ll be super mad that your marketing strategy is not more influenced by your competitor’s data! Such is the power of being able to proactively identify […]
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible […]
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies is a post from: Occam’s Razor by Avinash Kaushik
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. […]
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++ is a post from: Occam’s Razor by Avinash Kaushik
Search: Not Provided: What Remains, Keyword Data Options, the Future
In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, […]
Search: Not Provided: What Remains, Keyword Data Options, the Future is a post from: Occam’s Razor by Avinash Kaushik
Two Amazing Bar Charts: % Content Consumption, % Share of Search
Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. al., might be hindering your ability to make some important strategic decisions? Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? […]
Two Amazing Bar Charts: % Content Consumption, % Share of Search is a post from: Occam’s Razor by Avinash Kaushik
Eight Silly Data Things Marketing People Believe That Get Them Fired.
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I’ve spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, sadly many of them were not. In […]
Eight Silly Data Things Marketing People Believe That Get Them Fired. is a post from: Occam’s Razor by Avinash Kaushik