Surviving the March 2024 Google core update
Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users […]
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Surviving the March 2024 Google core update
Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users […]
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SEO in 2024: Four insights from Yoast SEO experts
Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, […]
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How to stop videos negatively impacting Core Web Vitals
Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem […]
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Google PageSpeed Insights helps make your site faster
As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your website. It enables you to improve your rankings by giving you everything you need to […]
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Google to launch Helpful Content Update to diversify search results
It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is a frustration for the searcher. Google is […]
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What is indexing in regards to Google?
Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — and the ranking systems don’t have the input they need to do their work. If Google can’t index your site it can’t appear in the search results. The basics of […]
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SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more
It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. […]
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SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our […]
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Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model. According to Google, this new language model is 1000x powerful than BERT, released in 2019. MUM is coming to Google […]
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What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […]
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Google’s algorithm is amazingly smart and incredibly dumb at the same time
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is, […]
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The latest news in SEO and WordPress: January 2021
Google’s new subtopics ranking, a page builder that’s also focusing on performance and a tool to easily rewrite and repost old content. These are a few of the news items that our SEO experts Joost de Valk and Jono Alderson discussed during our SEO news webinar on the 26th of January 2021. Missed it? No […]
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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.
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The latest news in SEO and WordPress: December 2020
It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about […]
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The latest news in SEO and WordPress: November 2020
Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO academy. Joost de Valk and Jono Alderson once again discussed a lot of news regarding SEO, Google, WordPress and Yoast itself. In this […]
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Google Discover: What it is and how to get your content in
Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the […]
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Google Search On 2020 event: AI improvements for search
Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly helps them make sense of […]
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The latest news in SEO and WordPress: September 2020
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton […]
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The latest news in SEO and WordPress: August 2020
Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a […]
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