Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers’ posts. Deprived of referral traffic from Facebook, will publishers be turning en masse back to SEO to restore their fortunes?
How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all.
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.
The SEO benefits of using WordPress to publish your content
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you … read more
The SEO benefits of using WordPress to publish your content
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you … read more
What can we learn from the winners and losers of organic search in 2016?
Who were the winners and losers of organic search in 2016?
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?
Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.
Why Sites Shouldn’t Put Nofollow on their Outbound Links
I’ve wanted to blog about this for a while now, but was never quite sure what to say and how to say it. But after being directly affected by it twice recently, I decided “enough is enough”… From what I can see, more and more publishers are seemingly applying rel=”nofollow” on their outbound links, meaning […]
Post from Steve Morgan
The New and Improved MSN Homepage
State of Digital take a look at the newly designed MSN content portal that is being rolled out, take a look at the new shiny features
Post from Russell O’Sullivan on State of Digital
The New and Improved MSN Homepage
The Future of News and how we can apply this to broader content strategy
After attending a lecture at General Assembly on the Future of News, I thought it would benefit SEO consultants, publishers and writers alike to look at some of the ideas and assess how they could be interpreted to benefit broader Continue reading »
Building The Case for Long-Form Content
Does long-form content work on the internet? Barry Adams outlines the various advantages of long content, from higher engagement to greater SEO value.
Post from Barry Adams on State of Search
Building The Case for Long-Form Content