Category: Social Listening

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Social media analytics 101: The data that matters most

Aleh Barysevich

What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics step by step, giving you the ultimate guide to follow.

The post Social media analytics 101: The data that matters most appeared first on Search Engine Watch.

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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

Kamaljeet Kalsi

An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.

The post How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher appeared first on Search Engine Watch.

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Seven brand health metrics and how to measure them

Aleh Barysevich

Struggling to figure out where your brand’s strengths and weaknesses are? This article will help understand and measure all common brand health metrics.

The post Seven brand health metrics and how to measure them appeared first on Search Engine Watch.

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Social listening 101: Six crucial keywords to track

Aleh Barysevich

An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on the information you need.

The post Social listening 101: Six crucial keywords to track appeared first on Search Engine Watch.