Is Facebook Stepping Up to Search & Display?
If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search, they have announced the Graph Search, and in display, they have made big waves with…
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How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But,…
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Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…
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Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…
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What Exactly Is Meant by “Retargeting”?
Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside…
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Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is…
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Why Vertical Search Is Threatening Google’s Reign
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior i…
Data: The Digital Common Denominator
In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, sea…