IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Tip: Google Search Analytics Query Filter is Space Sensitive
When analysing queries in Google Search Console use spaces to isolate a word which may be a part of a longer word.
A search for “pr” with the intent of looking up public relations related queries returns results …
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Calculating CTR Averages Using Google Search Console Data
This is the second in the series of our predictive analytics posts. In the first article we’ve presented the concept of getting more clicks without increasing rank. Now we’ll dive deeper into data analysis and spreadsheet work.
Why is…
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Same Rank. More Clicks.
Organic search traffic can be improved without increasing rankings.
All search results compete for user attention. An attractive search snippet on the second position can get as many or more click as a poorly presented first result.
What is click-through…
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How to write for the web
Here are the seven rules of effective online writing:
- Start with a conclusion
- Minimise interruptions
- Enable “scanability”
- Be appealing
- Offer value
- Build trust
- Engage
You have just scanned over a bullet point list, which answers the question asked in …
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The Great Link Paradox
We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers themselves asked us to use descriptive anchor text to help them understand our pages better:
“Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content.…
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Content Visibility Tactic: Tweet Piggyback
Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.
By embedding a tweet into your page you automatically apply for the “Related headlines” section and may qualify if you meet Twitter’s relevance and quality criteria.…
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Bite-Sized SEO Tips
HubSpot and Dejan SEO have partnered up to produce short video series discussing practical SEO solutions:
- How to do a quick ranking search
- Making sure your site isn’t blocked by search engines
- How to make sure your XML sitemap is working
- Monitoring and improving site performance
- How to effectively select and use keywords
- How to spot and remove internal duplicate content
- Checking your site’s popularity and trustworthiness
Get access to free #SEOBiteSized video series, register here.…
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Little-Known Gem of Google+ Engagement
There is one powerful, but often overlooked feature on Google+
TL;DR: Pages can leave reviews for other pages.
I spotted this while browsing through +Dejan SEO page and noticed it had a blank “Reviews” section. To be honest I’m pretty sure this feature has been around for a while, I just never thought about its potential.
…
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Link Removal Blackmail
In the past few months we’ve all removed a few links, some of us even handled link removal campaigns for our clients. Mistakes of the past practices come back around and now the entire SEO community is dealing with them, it touches every level.
…
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Why Google Webmaster Tools Link Data is Enough for Your Link Cleanup
Whether Google Webmaster Tools link data is reliable enough for a successful link cleanup or not in not a new topic in the SEO community.
Background
Last year John Mueller explained that it’s enough to use GWT data and pointed out that links missing from the report weren’t significant anyway.
…
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How to Visualise Very Large Websites
If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?
Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in a relatively short time period, but they fail/break/time out when facing websites such as eBay and Amazon.
…
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Is There Such a Thing as a Safe Link?
In the months behind us more and more blogs closed their doors to guest posting. More and more clients ask about safety of links, will they get penalised? All of that is understandable; however, in light of these questions and happenings I’ve seen certain SEO’s promote safe links on their website.
…
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Google’s take on SEO
It is safe to say advances in SEO can be measured on an exponential scale. There are more SEO techniques now than simply bulking up keywords in a page’s copy and exchanging links; the summit has risen higher.
Before the air gets too thin to breathe, it’s important to set our sights on base camp.
…
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10 Ways to Screw Up in Google and 10 Ways to Fix It
Session: 10 Ways to Screw Up in Google & 10 Ways to Fix It
Presenter: Dan Petrovic
Event: WordCamp Melbourne 2013
…
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Penguin 2.0 and Matt’s overview
Algorithm Update – the next leap!?
Called Penguin 2.0 internally at Google, the latest updates to roll out in the next week or so aim to have a significant impact on webspam tactics and the value these methodologies impart to SERPs and a sites authority, even more so than the last major update.
…
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Fundamentals of SEO – Webinar
Recently the Printing Industries Association of Australia in conjunction with the Graphic Arts Association of Australia asked for us to hold a webinar for their members on SEO.
The aim of the webinar was to give a general overview of what seo is, what are some of the key elements involved in an effective online solution and greater considerations for further discussion.
…
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Link Disavow Placebo
After much debate in the webmaster community regarding the effectiveness of the link disavow tool on an algorithmic level, Danny Sullivan myth-busted the whole thing1 thanks to his contacts at Google. Another source2 adds further confusion to the case, however, as it perfectly aligns with webmaster observations (no documented case of recovery through link disavow tool upload only) and statements made by some Googlers (and ex-Googlers3 ) regarding the link disavow tool.
…
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