Google launches new look for ‘people also search for’ search refinements

Go to a search result, click on a listing and then click back to the search results page on Google to trigger this yourself on Google desktop search.

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Google tests ‘more results’ mobile search interface and new search refinement buttons

Google told us, “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”

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What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.

The post What the heck is machine learning, and why should I care? appe…

An experiment in trying to predict Google rankings

In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.

The post An experime…

Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them

Google is working hard to improve search, and it’s doing such a great job that the general public doesn’t seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to…

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Google Drops “Translated Foreign Pages” Search Option Due To Lack Of Use

Google has quietly dropped the “Translated Foreign Pages” search filter from the Google search options menu. Google tells us the option was removed due to lack of use but they say they are still committed to making the web available to as many people, in as many languages as possible….

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