Smartphones To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]
Mobile paid search saw rapid growth last year, owing to the both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search…
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Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets
Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run…
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Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic…
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