How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
The post How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher appeared first on Search Engine Watch.
SEO Plans: Get Buy-in from the Boss
You’ve come up with the perfect SEO strategy. There’s just one thing stopping you from implementing. Your boss. How do you get their buy-in?
Post from Helen Pollitt
How to Influence Stakeholders and Clients
Being successful in the world of digital marketing often involves being able to persuade and influence people. Discover the strategies behind getting people onside.
Post from Tara West
SEO is like Personal Training – the Ultimate SEO Analogy?
Analogies can be useful for explaining to laypeople what SEO is and what to expect. In this post I argue that personal training makes a decent analogy.
Post from Steve Morgan
Collaborative Link Building: Tips and Tools for Working Better with Clients
Recently Linkdex’s Jono Alderson (@jonoalderson) wrote an excellent piece about how SEO agencies should better serve clients. Here are a few snapshot takeaways from the post: “Brands should consider why they’re outsourcing, rather than what.” (Original emphasis) “For the most part, [outsourcing to agencies] worked, because in-house teams tend to be short of executional resource, […]
Post from Steve Morgan
How Many Clients is Too Many? A Look at the Industry
“Can you believe it?” my friend – a fellow SEO – asked me, referring to an SEO freelancer that we’d just spoken to at an event. “He’s currently juggling 6 clients. Six! That’s way too many.” “Pfft, yeah…” I replied, through partially gritted teeth. I was juggling 8 at the time. And I’m working with […]
Post from Steve Morgan
Identify your Best and Worst Clients with the Assessment Chart
Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things to all people… I recently conducted an exercise […]
Post from Steve Morgan
The Importance of Client Relationships for an SEO Agency
Jo Turnbull describes the importance of relationship building between the SEO agency and the client.
Post from Jo Turnbull on State of Search
The Importance of Client Relationships for an SEO Agency