Bias in AI: Image API Associates Black Doctors with “Street Fashion”
There’s a bias issue we found in Google’s search results – skip here to get right to it. This was an important discovery / reminder that we shouldn’t blindly use the outputs of AI analyses.
While we can get so much further than we have before in terms of insights, we still need to ensure we’re gut checking our results and not blindly following the data.…
The post Bias in AI: Image API Associates Black Doctors with “Street Fashion” appeared first on Seer Interactive.
Optimize Landing Pages Using PAA Ngrams
How to Use PAA to Inform Your Landing Page Content
Answering questions that haven’t been asked yet
How can we improve our landing pages by adding information that the searcher hasn’t searched yet? We can leverage People Also Asked (PAA).…
The post Optimize Landing Pages Using PAA Ngrams appeared first on Seer Interactive.
Seerfest 2022 Session Recap: How AI Can Make Your Content More Human
Seerfest 2022 Session Recap:
How AI Can Make Your Content More Human
Laura Smous, VP of Product Marketing at Verblio, presented this year at Seerfest on the value of AI in content marketing. Read on to learn more about how you embrace the machine an…
Scaling Marketing Innovation to Empower Clients
The post was written by: Yuzuka Akasaka, based on this Wil Reynolds talk.
Marketers Build the Bridge Between Customer & Company
Marketing leaders have some pretty tall order questions to tackle in order to be successful, like:
- What’s the right budget to maximize conversions?
…
The post Scaling Marketing Innovation to Empower Clients appeared first on Seer Interactive.
Why We Built Our Own Keyword Rank Tracking Tool
This post was written by: Christina Blake & Ethan Lyon.
Why Build a Custom Rank Tracking Tool?
There are a lot of great tools in the market for keyword rank tracking – but at Seer we found that we had many use cases with organic rank data that wasn’t being addressed by those tools.
…
The post Why We Built Our Own Keyword Rank Tracking Tool appeared first on Seer Interactive.
Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand — as it helps humans comprehend meaning, reveal patterns, identify outliers, and draw actionable conclusions — making it a critical tool in business.
In this article, learn about data visualization, how it can help your business, and what makes a data visualization “good”.…
The post Why Is It Important to Display Data in a Visual Way? appeared first on Seer Interactive.
The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
The post The search dilemma: looking beyond Google’s third-party cookie death appeared first on Search Engine Watch.
How to Use Search Data to Solve Business & Marketing Problems
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start.
Get the most out of your data by asking the right questions and aligning metrics to strategic objectives.
…
The post How to Use Search Data to Solve Business & Marketing Problems appeared first on Seer Interactive.
Google Ads Removes Search Terms for 28% of Paid Search Budgets
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
This post contains the one day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor the impact and send updates on what we’re seeing to keep you informed.…
The post Google Ads Removes Search Terms for 28% of Paid Search Budgets appeared first on Seer Interactive.
We Analyzed 331K Display Placements and Found 165K to Negate
With the economic downturn brought on by business shutdowns and social distancing efforts — marketing budgets are one of the first places companies are cutting in order to stay afloat.
There are plenty of opportunities to make your marketing budgets more efficient by cutting out areas of hidden wasted spend.…
The post We Analyzed 331K Display Placements and Found 165K to Negate appeared first on Seer Interactive.
News Trend SERP Shifter: Coronavirus
This post was written by Wil Reynolds and Mariel Mancini.
News trends pop up every day that change the shape of the SERP. Seer brings you the latest on what that trend looks like, how’s it affecting your business, and what you can do about it.…
The post News Trend SERP Shifter: Coronavirus appeared first on Seer Interactive.
How to Use SEO Data to Inform PPC Keyword Expansions
PPC specialists are tasked with keyword research and expansion frequently. We use Google Keyword Planner, search query data, landing page content, and various other tools to guide strategy. However, at Seer, we like to think about search holistically – as one results page, regardless of which channel the results come from.…
The post How to Use SEO Data to Inform PPC Keyword Expansions appeared first on Seer Interactive.
Google BigQuery FAQs Answered
Written By: Erin Jordan, Jonah Ortiz, & Sean Pinto.
Frequently Asked Questions
What is BigQuery?
BigQuery was introduced by Google as a scalable solution to data warehousing to give enterprises more flexibility with their data. BigQuery is a serverless cloud data warehouse that allows users to query and join various datasets in a user-friendly interface at a low cost.…
The post Google BigQuery FAQs Answered appeared first on Seer Interactive.
How to Find Wasted PPC Spend in Minutes
Wasted spend is no joke – Google generated ~$116 Billion on ads alone in 2018.*
We mined through millions of data points across 30 paid search accounts. On average, we found that companies were wasting 15% of their budget on irrelevant keywords.…
The post How to Find Wasted PPC Spend in Minutes appeared first on Seer Interactive.
Why Google Smart Display Campaigns Are Not So Smart
Google released Smart Display campaigns in 2017 to help lighten the workload for digital advertisers and exercise the power of machine learning on the Google Display Network (GDN). Despite investing millions of dollars into machine learning initiatives, Google’s smart display targeting is plagued by the same downfall as standard (dumb?) display campaigns: poor quality placements (placements are locations on the display network where your ad can appear).…
The post Why Google Smart Display Campaigns Are Not So Smart appeared first on Seer Interactive.
Our New PPC Tool Saves Clients Money 24/7
Written By: Rachel Venner & Chris Konowal
What is Saving Benjamin Pro?
Seer built a tool with the help of some outside developers called Saving Benjamin Pro, which pulls search query data directly from each client’s Google Ads account using the Google Ads API.…
The post Our New PPC Tool Saves Clients Money 24/7 appeared first on Seer Interactive.
How a Rapper Cost the Finance Industry Millions
Thank you to everyone who attended our webinar on how to leverage your existing data to uncover SEO + PPC opportunities within the Search space. Teresa Lopez & Jordan Strauss walked us through how irrelevant references are sneaking into the SERPS a…
Bot Farms, Fraudulent Websites, and Display Advertising
The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable campaigns in digital marketing are managed by black hat hackers committing ad fraud.
In 2015, the Security Firm White Ops exposed Methbot, a suspected Russian criminal syndicate making an estimated $3-$5 million a day from display advertising fraud.…
The post Bot Farms, Fraudulent Websites, and Display Advertising appeared first on Seer Interactive.
Combine 30 Excel Files in 1 Minute with Power BI
Have you ever tried to combine 30 files in Excel & it crashed? Same.
Yes, we have all been there. You open a big Excel file that you know will take at least five minutes to load. You are on the edge of your seat saying, “Don’t you dare do it”… and then bam, Excel shuts down and all of your work was not able to be recovered.…
The post Combine 30 Excel Files in 1 Minute with Power BI appeared first on Seer Interactive.
SearchLove London 2018: 10+ New Ways to Visualize Your Search Data
Were you at SearchLove London 2017 & 2018?
Wil Reynolds talked about How Power BI Can Help You Bust Silos back in 2017. He showed how Power BI is changing every part of his job. You may even remember him talking about Bubbles and boxes.…
The post SearchLove London 2018: 10+ New Ways to Visualize Your Search Data appeared first on Seer Interactive.