Search News Buzz Video Recap: Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More
This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said…
Google Ads Advertiser Suspension Improvements: Faster & More Accurate
Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are resolved within 24 hours.
Google: Don’t Close Your Google Ads Account To Make LSAs Work
Supposedly, there is this “hack” to “crack the code” to make your Local Service Ads work in Google Ads that is fake and not recommended. Folks are saying if your LSAs are not working, you should close that Google Ads account and make a new one. But Goo…
Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout
Google announced a bunch of AI-based search features for Google Shopping, AI Mode and Gemini for the holiday season. Google is rolling out the AI Mode comparison feature (we saw it earlier), calling stores feature, AI price tracking and agentic checko…
Google Ads Brings Brand Inclusions To Standard Shopping Campaigns
Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.
Google AI Overviews Link Placement Makes Search Console Tracking Tricky
Google has clearly documented how it tracks link clicks, impressions and positions for AI Overviews in this help document. But if you ever saw an AI Overview and interacted with them, you’d know that (1) when you click on a link icon, the citation card…
Google Proposes Changes In EU Ad Tech Case For Ad Manager & More
Google proposed a number of changes in the ”¬2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. Google still plans to appeal the ruling.
OpenAI’s Sparse Circuits Breakthrough and What It Means for AI SEO
OpenAI recently released research showing that AI models can be built with far fewer active connections inside them. This makes them easier to understand because each part of the model does fewer things and is less tangled up with everything else. Think of it like taking a spaghetti bowl and straightening the noodles into clean, […]
How GPT Sees the Web
A Technical Walkthrough of Web Search, Snippets, Expansions, Context Sizes, and Sliding Windows Many people assume GPT “views” the web the way humans do: full pages, HTML, images, layout, and complete articles. Reality is very different. GPT doesn’t browse. It doesn’t load pages. It doesn’t ingest entire documents. What it sees is controlled, windowed, and […]
Google Search Ranking Volatility Heats Up November 12th
We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I covered over the weekend. But there has been a lot…
Google Rolling Out Ads Advisor & Analytics Advisor
Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Ana…
Google Clarifies Reviews Schema On Nesting In Reviews & Aggregate Ratings
Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what’s being reviewed, the search company announced. This is to make it clear about how nesting in reviews and aggregate rati…
New Google User Agent: Google-Pinpoint
Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. “The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents,” Google posted in its u…
Google Ads Tests Importing X Ads & Other Social Campaigns
Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday.
Google Ads Unacceptable Phone Number Policy Update Worries Advertisers
Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that “phone numbers found to be associated with fraudulent activity or with a histor…
A Round-up of All the Great Talks From MozCon New York 2025
Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.
Daily Search Forum Recap: November 12, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will fix its Google Discover fake AI news problem. Google is now showing search ads, not just sho…
Google Image Results Tests Search Ads (Not Just Shopping Ads)
Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side.
Google Working On Fixing Google Discover AI Spam Problem
Google is reportedly working on a “fix” for the AI spam that routinely shows up within users’ Google Discover feed. Google issued a statement to the Press Gazette saying, “We’re actively working on a fix” for the fake AI spam stories showing up in Goog…
Google Ads Gains AI Guide Me Button In Policy Disapprovals
Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The “Guide me” button that triggers an AI chat feature was spotted in the policy disapprovals screen.