The SEO checklist for beginners
SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things so […]
The post The SEO checklist for beginners appeared first on Yoast.
Save time in SEO with these 6 tips
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might not be top of mind at all times. Yet, you also know that higher rankings […]
The post Save time in SEO with these 6 tips appeared first on Yoast.
SEO Basics: What is keyword research?
If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google. Keyword research is an essential first step. Here, you’ll find out what it is and which factors you should take into account. What is keyword […]
The post SEO Basics: What is keyword research? appeared first on Yoast.
What is local SEO?
A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to make sure your local […]
The post What is local SEO? appeared first on Yoast.
What is a landing page? And how does it work?
As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is […]
The post What is a landing page? And how does it work? appeared first on Yoast.
What are sponsored, nofollow and ugc links, and why use them?
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]
The post What are sponsored, nofollow and ugc links, and why use them? appeared first on Yoast.
Complete beginner’s guide to SEO
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we’ll teach you how to do that.
The post Complete beginner’s guide to SEO appeared first on Yoast.
5 reasons why your site isn’t showing up on Google
You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme and wrote some content. You hit publish on your first post. Time to rake in that traffic, right? But, when looking for your own site in Google you can’t seem to find it anywhere. You throw your hands […]
The post 5 reasons why your site isn’t showing up on Google appeared first on Yoast.
SEO Basics: How to start with SEO?
You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 […]
The post SEO Basics: How to start with SEO? appeared first on Yoast.
What is link building?
Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely spend its days forever waiting in vain for visitors to admire its outstanding content. For Google to find your post, it needs links from other […]
The post What is link building? appeared first on Yoast.
What’s technical SEO? 8 technical aspects everyone should know
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – […]
The post What’s technical SEO? 8 technical aspects everyone should know appeared first on Yoast.
What is the difference between a keyword and a keyphrase?
You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between […]
The post What is the difference between a keyword and a keyphrase? appeared first on Yoast.
What is Google Search Console?
Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics. Having access to tools and data provided directly by the search engines can make optimizing your website much easier! It’s a communication channel Search Console accounts are the main, and official […]
The post What is Google Search Console? appeared first on Yoast.
SEO basics: What are long tail keywords?
“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What […]
The post SEO basics: What are long tail keywords? appeared first on Yoast.
Why doesn’t Google index my content properly?
Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show up in the search results. Most of the time, you can rely on Google to correctly index your content, all by itself. […]
The post Why doesn’t Google index my content properly? appeared first on Yoast.
What is a search term?
You likely type dozens of queries into your favorite search engine every day. But have you ever realized the significance of all these searches? Figuring out what people are looking for on the internet is one of the key points of SEO. So, what should you know about the starting point of each online search, […]
The post What is a search term? appeared first on Yoast.
How site speed influences SEO
Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO. Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for […]
The post How site speed influences SEO appeared first on Yoast.
What is a canonical URL?
As a website gets bigger, it’s often hard to prevent pages from becoming duplicates or near-duplicates of each other. This can cause duplicate content issues. If you have two similar pages, and they are both eligible to rank for a certain keyphrase, the search engine simply doesn’t know which of the two URLs it should […]
The post What is a canonical URL? appeared first on Yoast.
What is a redirect?
Every page on the web has an address, a URL, which stands for ‘Uniform Resource Locator’. Sometimes, content moves from one URL to another URL. That’s when a redirect is needed. A redirect automatically makes a browser go from one URL to another URL. A redirect can point to any other URL: it doesn’t need […]
The post What is a redirect? appeared first on Yoast.
Four ways you could benefit from a Yoast SEO certification
Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO certification, really? Does it make […]
The post Four ways you could benefit from a Yoast SEO certification appeared first on Yoast.