TikTok sell or ban bill becomes law
TikTok says the law is unconstitutional and plans to challenge it in court.
TikTok testing virtual influencers for video ads
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
TikTok launches enhanced ad placement controls
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.
TikTok publishes lead generation best practice guide
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action.
TikTok launches Search Insights to help creators identify trending topics
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
TikTok faces fresh calls for potential ban by U.S. Senators
New legislation could require ByteDance, TikTok’s owner, to sell the app within six months or face a U.S. ban.
TikTok expands monetization opportunities and rewards for creators
The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement
TikTok gives users enhanced data control for Digital Markets Act compliance
The app is giving users more say over how their data, such as profile information, is shared with other platforms.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
TikTok pushing users to add Search shortcut
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.
Google showing TikTok videos in featured snippets, SGE
TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
TikTok pilots 30-minute video uploads for select users
The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates.