6 smart e-commerce lessons to boost local business
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.
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International SEO and search trends: How does it all work?
Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.
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Tracking the ROI of organic search for B2B
Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.
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Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
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Back to the basics: Beyond ranking factors
Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.
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Law firms spamming Google My Business: Don’t trust your money or your life to them!
Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.
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Web.com buys Acquisio for machine learning, PPC management capabilities
Acquisio’s platform takes a machine learning-supported approach to paid search programs.
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Google announces new online-to-offline features on the cusp of the holiday shopping season
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
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SearchCap: Yelp hits Google again, link building & SMX East preview
Below is what happened in search today, as reported on and from other places across the web.
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Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords interface.
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Walmart offering voice shopping via Google Assistant and Home
Google is also making its Express delivery service free with purchase minimums.
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Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
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Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land.
Please visit Sear…
Here’s what performance advertisers are saying about Quora’s new ad platform
Whether they’ve been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance — when can we scale?
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It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.
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Learn 3 proven methods for winning additional PPC budget from your clients
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan.
The post Learn 3 proven methods for w…
Google advertisers can now see historical Quality Score data in AdWords
Plus, no more hovering over individual keywords to see Quality Score data.
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Google’s Chrome will add new ‘Not secure’ warnings later this year
Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.
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Google wins “right to be forgotten” case in Japanese high court
Court rules that search results are a form of speech entitled to protection.
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Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged.
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