Six beloved content marketing tools recommended by the pros

New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included.

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How to amplify your content marketing with influencer-driven writing contests

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions.