SEOCausal: proving the impact of link building
The campaign Our client, a market leader in enterprise cloud business management solutions, was looking to re-establish itself as the first-choice provider of accounting solutions for businesses of all sizes, but in particular, with small businesses. Through a single large-scale content marketing campaign, we needed to reach and engage small business prospects and improve brand […]
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Information gathering for linkbuilding outreach
How do you gather information about potential site targets? Is this based on previous data or do you collect new information each time? There are so many ways to extract data for outreach from the Internet it’s difficult to know where to start. I’ve found that your starting point and information sources are highly variable […]
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Secrets of Successful Outreach
As part of our focus on promoting content to publishers, we interviewed two of our outreach specialists at Builtvisible, Emily and Jennifer. Aiming to mine the secrets of their success, we quizzed them on exactly how they win journalists over and gain exposure for our clients. See what they had to say in this short […]
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10 Common Outreach Mistakes
Following hard on the heels of Builtvisible’s new guide on promoting content to publishers, here are ten more tips to help you steer clear of an outreach disaster. Here’s what you should avoid when pitching a blogger or a publisher: 1. Rude or Perfunctory Pitches You’d think this would be common sense, but apparently not. […]
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How To Use Social Link Intersect for Quick Linkbuilding Wins
Earlier this month I gave a presentation on Quick Wins for SEO at Friends of Search in Amsterdam. One of the tips that seemed to go down the best was based on my comments about the Moz “Link Intersect” tool. I’ve been a fan of that idea for a long time. Link intersect analysis is […]
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Content Strategy Helper Tool – Version 3
Easily consolidate trending news from across the web, and find inspiration for your research topics quickly and easily: Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content […]
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The Single Best Career Tip You’ll Ever Hear
Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and […]
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The Messages Behind Messages
‘Messages In The Deep’ is one of the most successful pieces of content I’ve ever had the pleasure to be a part of. As the resident outreach specialist, my part in the picture was clear – get links. However, being an outreach specialist doesn’t limit your involvement to after a project has launched. In fact, […]
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Company Culture: How Big A Role Does It Play?
Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m […]
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Customer Lifetime Value
Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. […]
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The Basics of Pricing
Everything has its price. The key to success is whether your pricing matches the value perceived by your target customers. If it does you are set. If your customers value you more than your price implies, you are throwing money down the drain. If your customers think you are overpriced, then either you are a […]
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SEO and dating – Not As Different As You Might Think!
I know this might sound like a weird concept, but bear with me. I think that you’ll find some amazing similarities between SEO, and more specifically, outreaching content, and dating than you are aware of. I think it was about 4 months into my new role as an SEO Executive at Builtvisible, with no previous […]
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Understanding Customers Through Market Segmentation
To sell to your customer, you must know your customer. You cannot solve your customers’ needs if you do not know what they are. You cannot reach your customer and grab their attention if you do not know where to find them. You cannot engage with them with any type of marketing tactic unless you […]
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Are You The Leader We’re Looking For?
What are your goals? Where do you see yourself in 5 years? Our US business is looking for a general, operational and administrative manager, someone who’s ready to lead our wonderfully talented (and very lovely) US team. Someone who’s ready to take a brave leap and help grow a company. Someone to lead, organize and […]
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Explaining your SEO job to your parents
In a recent global survey of 16,000 parents, LinkedIn found that 35% of them confessed that they are not completely familiar with what their child does for a living. Now from personal experience, I can vouch for this statistic (and believe that based on ‘confessions’, this 35% figure is probably much higher). When I transitioned […]
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Everything is Marketing
If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is […]
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Breaking the Bad Habit of Robotic Emails
I come from a background that consists of customer service, sales, and social media marketing. Needless to say I naturally love talking to people. But when I joined the world of SEO a little over 2 years ago I found myself suddenly forgetting all that I knew about connecting with a human being. So for […]
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A Finishing Touch to Effective Outreach
So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email of the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. Nothing. […]
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Bossing Outreach
This is my first blog post as part of the Builtvisible team, so I hope everyone enjoys it! Since joining at the beginning of March, I’ve built a bit of a reputation internally for link building, something I’ve enjoyed a lot of success doing in my two and a half years in digital marketing. I […]
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Identifying Your Audience: a Data-Driven Approach to Content Planning
Recently I was working on a piece of content planning for a new client. This client operated in a space that I had not worked with before and I was faced with something terrifying. A blank slate. My colleagues have written extensively about content, ideas and planning (We even have a tool for generating ideas). I, however, love data. I also love […]
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