Category: impression share

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Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10

Larry Kim

In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study,…

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4 New Reports To Optimize AdWords For Better Results

Frederick Vallaeys

There have been quite a few new tools and features launched in Google AdWords (my former employer) over the past couple of months that may not have gotten the attention they deserve amidst the much more hotly debated launch of Enhanced Campaigns. Now that we’ve all transitioned and Enhanced…

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