Amazon is bringing its ad empire to ChatGPT

Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations where users decide what to buy. The pilot launched on September 10 for select U.S. advertisers, with Delta Vacations among the first participants, according to Digiday. It allows participating businesses using Amazon Ads […]

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Social media marketing: four keys to boost lead generation and sales

Here’s how brands can succeed at digital marketing, improve search visibility, and drive business value altogether

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Here’s how you can master your next seasonal digital marketing campaign

Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.

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Why killing your content marketing makes the most sense

“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why

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Going beyond keywords: how conversational insights take the guesswork out of marketing

Conversational marketing platforms enable brands to use AI-powered chatbots to “speak” to consumers, leveraging conversational data to guide customers through every stage of the buying funnel

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SEO in 2021: What your organization’s executives and senior leaders must know

Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance

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Cross-channel and cookieless: How measurement will evolve in 2021

The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.

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Smart Bidding: Five ways machine learning improves PPC advertising

Thanks to Google Ads’ machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You can optimize your campaigns with the ability to maximize clicks, impressions, and conversions on autopilot.

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Five tips to maximize profits as an affiliate marketer

Affiliate marketing is becoming tougher than ever – even seasoned marketing experts are hopping on the affiliate train. How will you come out on top?

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What affiliate marketers have missed about Google Analytics

This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.

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How social media influence 71% consumer buying decisions

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.

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Holiday marketing: Get the data that puts you ahead of the competition

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing.

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Agency lead generation: How to create white papers that convert

How do you create white papers that actually convert? We share a five-step guide to design papers that will generate leads for your agency.

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