The State of Digital Marketing Events – 3 Things I’d Like to See
Steve Morgan shares his thoughts on the state of digital events, and provides some suggestions on how we can do better, including improving speaker variety and gender diversity.
Post from Steve Morgan
Player Piano, or How Digital Marketers Can Survive the Advent of AI
AI and robotics are supposed to erase from the map hundreds thousands jobs. Are the digital marketing ones in danger too? Maybe, if we do not make algorithms our allies. Gianluca Fiorelli presents a vision of a future that may be, and how us can survive to the AI advent changing model.
Post from Gianluca Fiorelli
The state of PPC conferences in Europe
Gianpaolo Lorusso has attended a number of key PPC conferences in 2016 and gives an overview of some of the ones he attended.
Post from Gianpaolo Lorusso
Android Antitrust Cases in the EU and Russia: Updates & Overview
Overview of Android antitrust cases in the EU and Russia, outlining the events, investigations, and impact of the cases on the mobile market in Russia and overall Internet ecosystem.
Post from Melissa McDonald
Rio 2016: Olympics’ Mobile Year
I’ve been carrying the Olympics around in my pocket the past few days. I’ve regularly checked Snapchat to see what Serena Williams is up to and among other competitions, I watched women’s soccer live. 2016 is undoubtedly the Olympics’ biggest year for mobile, as opposed to 2012 which was defined as the Olympics’ rise of […]
Post from Melissa McDonald
Should Google be trying to control our decision-making?
Search Engines, and in particular, Google, have a massive impact in our lives. We utilise these services regularly, so to some extent we must all be influenced by Google, Hannah Thorpe looks into this further in her latest post on State of Digital.
Post from Hannah Thorpe
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz
Small to Mid-Sized Business Owners: Has SEO Become a 4-Letter Word?
Scams are hurting SEO. But in what matter? And to what extend? Chris Boggs shares his thoughts.
Post from Chris Boggs
Friday Commentary: Are you the Right Shape for Your Agency?
The size of an agency matters less than the level of expertise it is able to offer. That observation remains important and true to every senior level marketer
Post from Andrew Girdwood
Friday Commentary: Why jumping on „SEO trends“ is a bad idea!
There is so much advice and trends in SEO. Should you jump on it? Or maybe not? Bastian Grimm argues the latter in the latest Friday Commentary.
Post from Bastian Grimm
Friday Commentary: Why failing to Entertain may Mean Entertaining Failure
Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery’s approach.
Post from Hannah Smith
Friday Commentary: In a Total Surveillance State, Everyone is Guilty
Our data is used by advertisers to target us more specific; is that what we want? Do we want to be controlled? Barry Adams shares his views in this Friday Commentary.
Post from Barry Adams
Keeping a Young Mind in a Fast Changing Digital Market Place
In a quickly changing digital industry it can be hard to keep a young mind. But you can. Here’s how Bas van den Beld does it.
Post from Bas van den Beld
Fighting the Fear
People are held back by fear. It is not real but it can still prevent us from achieving our goals. Find out how to embrace fear and achieve success.
Post from Matt Beswick
Facebook Experiments & Why We Shouldn’t Be Surprised
Facebook were recently berated for experiments on users. Was this behaviour unexpected, unforeseen? If so, are we naiive or stupid?
Post from Laura Phillips on State of Digital
Facebook Experiments & Why We Shouldn’t Be Surprised
Putting The Pink in the Aisle – More Women in Tech
Does the digital industry suffer from a lack of female representation? Claire Thompson explores the issue and highlights some aspects of the debate.
Post from Claire Thompson on State of Digital
Putting The Pink in the Aisle – More Women in Tech
Move over ‘worldwide web’, it’s time for ‘where, what, when, why, who’ (Friday Commentary)
What’s the new scope of modern search expectation? What’s the new ‘www.’? What better way to investigate than by reviewing the most open of questions posed by modern search users – the Ws – queries beginning with where, what, when, why and who.
Post from Tor Crockatt on State of Digital
Move over ‘worldwide web’, it’s time for ‘where, what, when, why, who’ (Friday Commentary)
Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind
Does change in markets and technology mean that marketers are ready to change, are prepared to change and, most importantly, have the skills to change? Andy Betts takes a look at this question in this weeks Friday Commentary.
Post from Andy Betts on State of Digital
Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind
Friday Commentary: Calling all CMOs: What are your next strategic steps in Digital Marketing?
Ben Norman takes a look into the next strategic steps that CMOs need to take in order to create a blended and secure marketing strategy in this weeks Friday Commentary.
Post from Ben Norman on State of Digital
Friday Commentary: Calling all CMOs: What are your next strategic steps in Digital Marketing?
Friday Commentary: Brands should consider customising their AdTech stack
These days, a CMO of a big brand depends on many different AdTech solutions to deliver their Online Advertising program. Where to start? Laurent Boninfante talks about this on our latest Friday Commentary.
Post from Laurent Boninfante on State of Digital
Friday Commentary: Brands should consider customising their AdTech stack