4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. From poorly managed PPC campaigns to duplicate content between franchises, let’s take a closer look at how you can overcome many of the most common franchise marketing challenges.
The holidays arrived early for local marketers
The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a n…
Bing is Testing a Janky (But Kinda Clever) Chatbot in Local Search
If you do a local search, you might see Bing’s latest test where you can ask a chatbot questions about the businesses listed.
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Bing is Testing a Janky (But Kinda Clever) Chatbot in Local Search
If you do a local search, you might see Bing’s latest test where you can ask a chatbot questions about the businesses listed.
read more
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition.
Remember When There Was a Local 6-Pack? Me Too…
Looks like for some users, the 3-pack (once a 6-pack) has become a 2-pack!
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Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets … read more
Google’s 3-Pack Tests Review Snippets
Could this be a gift to make up for the loss of the sidebar ads? Google is testing snippets that show a single, randomly chosen review underneath ads in the 3-pack.
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Recapping April 1st’s Local Search News
Two news items about local search and Google My Business broke on April 1 – none were April Fools’ pranks. At least as far as I know!
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For Apple Maps: Trip Advisor & Booking.com in, Yelp out
Apple Maps has come a long way since that time it didn’t know the difference between an airport and farm.
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Five (5) Under-Appreciated Sources for Local Link Building Success
The original Google algorithm of the late 1990’s and early 2000’s didn’t prioritize local intent and geography when ranking websites.
The Growing Need to be Multilingual
Even though 55% of the Internet is written in English, only about
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Google is Biased? Noooo Way!
So here we go again talking
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Pigeon update undone?
A recent study posted to SearchEngineLand has come to the conclusion that Google has rolled back the Pigeon update.
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Apple Watch and Local Search
Aside from the new Apple Watch cool features like the sports tracker, Siri, the heart rate monitor, and my favorite, Apple TV navigation, how much of an im
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Now Link Google My Business And AdWords, Get Account-Level Location Extensions
Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called …
How Local Businesses Can Leverage Twitter’s New Nearby Feature
Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select…
Please visit Search Engine Land for the full article.
New York authorities fine 19 SEO companies after writing fake reviews
BBC reports that the New York local attorney general’s office set up a fake yogurt shop in Brooklyn and sought companies to help promote it’s online presence.
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Local SEO for Non-profits
Chris Silversmith of Argent Media posted over at Web Marketing Today talking about how non-profit organiz
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Developing a Venice friendly SEO strategy
One of the most interesting changes I have seen over the last couple of months has been the way our search results have become localised. Its a subject I have done a number of posts on – both on here and on the State of Search blog. Since the day Marissa Meyer moved over from […]