7 Essential Skills for Content Marketers

This article explains the skills that content marketers should learn and hone to develop a successful career in the industry Inbound marketing is fast-paced; rapidly shifting trends and technological capabilities are part of the reason it is such an appealing career. But there is more to content marketing than writing articles, creating memes and scripting videos. To become an invaluable asset to the marketing team, content marketers need to be strategic, analytical and resilient. Skills for content marketers Here are seven essential skills for content marketers to achieve success and personal growth: 1. Get to grips with basic SEO This…

Post from Helen Brooks

Creating Content For Online Stores (when people don’t really read)

contentContent is on top of every digital marketer’s priority list. We need to design sites in a way that users can easily scan the copy to improve user experience

Post from on State of Search
Creating Content For Online Stores (when people don’t really read)