Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities
The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels. Many companies have been forced to respond innovatively, with the birth of […]
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Solving the agency search intelligence gap
How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar shed light on this dilemma.
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Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.
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Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
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Five email marketing predictions: Continuing trends and new opportunities
Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity’s VP of Customer Engagement shares email marketing predictions.
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Eight ways to align your customer acquisition strategy in 2021
Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips to align customer acquisition strategies in 2021.
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Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
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Four digital marketing strategies to prepare for a wild holiday season
Digital marketing is critical this year as consumers do their holiday shopping online. Here’s how to adjust your strategies to reach your audience.
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Holiday marketing: Get the data that puts you ahead of the competition
Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing.
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Winter is coming: How to prepare your content strategy for a COVID-19 winter
Edward Coram-James offers an update on how content marketers can plan their winter content offerings under the looming shadow of a second wave of COVID-19.
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CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird
We caught up with Moz’s CEO, Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and a lot more!
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The agile marketer: Building agility with technology and talent
Bringing technology and talent to maximize market insights and prescribe action. Jim Yu, Founder and CEO of BrightEdge discusses the essentials of being an agile marketer.
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BrightEdge launches market insights and shares updates on new purchasing behaviors
Marketers are looking for a robust view of their macro market and to act on micro opportunities. More on how market insights can help you succeed.
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How businesses can use YouTube to tackle the COVID-19 business crisis
Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the COVID-19 crisis.
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Google search trends: People are in search for connection during the lockdown
We’ve done some analysis of Google Trends data to see what people have been searching for during the pandemic.
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SEO in the second half of 2020: Five search opportunities to act on now
Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.
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An SEO’s guide to event schema markup
UK based Superb Digital’s Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in SERPs’ rich results.
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How to use trending keywords from current events in content marketing
Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results.
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The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times.
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