Category: data

The era of predictive marketing  You gain key competitive advantage if you are able to correctly leverage existing predictive models and more importantly, build your own advanced ones. It puts you in a better position than your competitors who may not have that functionality or rely on stock models already built into your tools. This […]

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Importance of first-party data Despite there being a wealth of SEO tools, which use second- and third-party data to pull forward a clear, insightful picture of the SEO landscape, your competitor landscape, keywords, and so forth, they can’t see what users are doing on your website. They can’t ultimately see the bottom line of your […]

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What makes GA4 different? If you are thinking, “why go through all of that difficulty?” Well, GA4 brings with it numerous new and improved capabilities that were previously not available or highly restrictive in nature. With GA4, we see nearly unlimited event collection, allowing you to set up unlimited uniquely named custom events for your […]

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Understanding Performance with Organic Traffic Acquisition Traffic measurement in GA4 vs UA One of the key metrics to look into when checking SEO performance is traffic to the site and how much of it is a result of organic search. You can easily see this by looking at the Acquisition reports in GA4 by navigating […]

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Training your teams  Training plays a vital role towards a successful migration. Although it seems overwhelming in the beginning, a step-by-step plan can go a long way. Going through all the steps will be an extensive journey and it’s important that others come along on this journey with you.  Planning team trainingsUsing a new platform […]

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Don’t #1: Create data clutter  An abundance of visualisation styles and vast amounts of data make it tempting to create data-packed dashboards with dense tables that ultimately impart no value to anyone. A further use of myriad colours and styles leave users overwhelmed and confused. This could eventually lead to analysis paralysis, causing significant productivity […]

The post Data Visualisation: the tips and tricks to humanising data and shaping a robust business narrative appeared first on Builtvisible.

Make the most of the GA4 ExplorationsLooking for more insights compared to the standardised GA4 reports? The Explore module includes a number of reporting tools to help you dive deeper into your data. Plus, you can produce your very own personalised analytics environment. The variety of tools invites you to create custom funnels, segment overlap […]

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So, what are the different classes of user intent?Google has employees dedicated to conducting a series of searches and then reporting back whether the results make sense to them. They follow the Quality Raters Guidelines, which are heavily focused on user intent and classify it as either: Know query, Do query, Website query, or Visit-in-person query.However, […]

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Enhanced Measurement and more Right from the get-go, enabling pre-created events referred to as ‘Enhanced Measurement’ under Data Stream settings negates the need for manual configuration of event tags. What this means for you is the ability to automatically track key user interactions, specifically user visits, scroll behaviour, video engagement, file downloads, outbound clicks, and […]

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GA4 Rollout Timeline Universal Analytics will be turned off on 1 July 2023. If you do not have GA4 set up before the end of June this year, you will begin to lose visibility of seasonality.Here are some key timeline dates for the coming year to help you get up and running with GA4 and […]

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A brief history of NLP Natural Language Processing (NLP) has been around since the end of World War II, some 75 years ago. Back then, with the advent of basic computing machines, researchers across the world started playing with the idea of a machine that could translate language automatically. The field of NLP was born.Back […]

The post NLP for SEO: Why is it important and what’s coming next? appeared first on Builtvisible.

Can test views be created in GA4 at all? No – views no longer exist within GA4, so it’s not possible to create these for any purpose. For a pre-live environment, such as a staging site, you could create specific GA4 properties for testing and live data. This would be my personal preference, as I […]

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SEO tools show the what but not the why These, and other SEO tools, focus on measuring traffic and capturing data as core objectives. SEO teams around the world use these SEO tools to report on improvement (or decline) of organic search revenue, but they do so while looking at complete traffic data as an […]

The post Introducing SEOCausal: Using Data Science to understand the true impact of SEO optimisations appeared first on Builtvisible.

What returns data really says about Marketing The key to preventing skewed figures is to ensure you collect returns data within your Google Analytics account too, as this gives marketing teams visibility of genuine performance. More importantly, it allows you to optimise advertising spend towards retained revenue and avoid paying twice on sales which will […]

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What is it again? The TLDR version is that GA4 is the new (gold) standard for GA; it expands data collection and brings premium features to the masses. However, this isn’t just tinkering around the edges (I’m looking at you Universal Analytics),  it’s a complete rebuild and radical rethink of the platform. Implementing it is […]

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Do you need to redo all of your Universal Analytics tags for the GA4 events, or can you import them? Unfortunately, you can’t import them and you will need to redo them. But I think it’s really important to bear in mind that many of the most common events are now implemented via Enhanced Measurement, […]

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