How to make the most of Google’s “People also ask” results
We may have no power over Google’s SERP elements but here’s how digital marketers can boost their clients’ organic visibility through “People also ask”.
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Quantum supremacy and nine SEO trends that’ll flip 2020 on its head
In 2020 Google will start using breakthroughs like the quantum processor for commercial purposes. Scary? Interesting? Eight SEO trends to watch out for.
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Voice search ascending: Three areas that require your attention right now
Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.
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How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included.
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Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
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A guide to implementing Google’s “How-to” schema
“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
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5 schema markup values to use in local SEO
Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and screenshots of schema in action.
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Five proven SEO strategies for retailers to use in 2017
Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.
Guide to Google ranking factors – Part 7: Site-level signals
This week we move away from on-page content, and dive into site-level factors.
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is … read more
How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is “how are these changes are going to affect paid and organic search?”
Use These Tools To See What Entities Are On A Web Page
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that …
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way…
Please visit Search Engine Land for the full article.
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens…
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Schema.org Best Practices: Make the Most of your Markup
Find out how to implement the different types of Schema.org. At ClickZ NY, industry experts share their best practices.
Post from State of Digital on State of Digital
Schema.org Best Practices: Make the Most of your Markup
2014 SEO Roadmap: Adopting Semantic Markup
In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In…
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The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues
If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d…
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Measuring The Effect Of Semantic Markup On Your Search Traffic
There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you’ve added the markup to your website, how…
Please visit Search Engine Land for the full article.