Web Marketers Must Stop Complaining About Google AI
My partner Randy Ray and I manage – for ourselves and clients – over 200 Websites. We see the changes in search referral trends in the analytics data. Websites that were once thriving in the search ecosystem are now receiving fractions of t…
Chaos! In The Dungeons! Chaos! In The Dungeons!
I love Professor Quirrell. Yes, he’s evil and a secret host for the disembodied spirit of Tom Riddle. But Ian Hart made him an unforgettable meme. The scene with Quirrell running into the dining hall at Hogwarts yelling “Troll! In the dunge…
How To Read Patents For SEO
Seems like everyone wants to be the first to read some fantastic patent and discover the secret to Google’s algorithms. If only it worked that way. If only it were that easy. If only some people weren’t consumed by hubris, announcing great …
How To Replace Your Lost Google Traffic
In mid-2023 we told subscribers to our SEO Theory Premium Newsletter that 8 years’ Bing traffic growth vanished after Bing integrated ChatGPT into its search results. That was a foreshadowing, we said, of what Web publishers could expect if Googl…
Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It
Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is […]
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A Guide To Artificial Intelligence in Easy English
Soundtrack I had a conversation with my mum a while ago about the new DALL-E ‘thing’ that came out. My mum’s an artist and a writer– not a technophobe or a luddite by any means, but not a developer either. I’m not sure if I imagined the concern in her voice or not, but the […]
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Live Webinar Recap – AI Content Sucks: A Discussion [Monthly ML Madness]
TL;DR: If you were unable to attend our event, “AI Content Sucks: A Discussion,” you can find a summary or watch the full recording of the event below. In the past few years, AI models have greatly advanced. Tools like ChatGPT and the evolution of GPT, GPT-2, and now GPT-3 make the output of […]
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Some Cool SEO Uses For GPT3 Chat
Some Cool SEO Uses For GPT3 Chat Over the past month, there have been a number of articles about how to use GPT3 Chat’s AI to improve SEO productivity. So I figured it was my duty to pile on. Here now I present 22 cool SEO things you can do with GPT3 Chat: 1. Generate […]
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4 Practical SEO impacts of Google’s machine learning advances
We know that Google has long been an incredible leader in the field of artificial intelligence and machine learning. There are a lot of innovations that they’ve been responsible for that have caused a stir in the SEO industry, but in my opinion the vast majority have not been as impactful to us as SEO […]
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Everything you need to know about the Google MUM update
As new search experience dimensions open up for users this also cranks up competition between businesses and advertisers for search visibility – how will you win MUM’s good graces?
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Going beyond keywords: how conversational insights take the guesswork out of marketing
Conversational marketing platforms enable brands to use AI-powered chatbots to “speak” to consumers, leveraging conversational data to guide customers through every stage of the buying funnel
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Five ways to innovate your ecommerce sales funnel
If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic.
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2021 Will be the year brands make winning experiences out of remote interactions
Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021
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Three critical PPC trends to watch for in 2021
In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate.
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The Panda anniversary and what we desperately must remember about search
Celebrating 10 years of Google’s web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change.
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How marketers can start using AI for stronger results
AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.
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Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
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2021 Digital marketing predictions for small businesses
Sendinblue’s CEO, Steffen Schebesta highlights five digital marketing trends for small businesses in 2021.
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SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.
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Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
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