The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the wor…
Report: Number of Google organic blue links results drops from 10 to 8.5
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.
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Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers
Google Answers now shows action links directing to publishers sites. This was done previous for easter eggs and Google’s own content but now it works for third-party publishers.
The post Google Answers Now Showing Blue Icons Linking To Publisher Site…
Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%
SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The…
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Infographic: An Anatomy Of Google’s Dynamic Search Results Page
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-orient…
Google News OneBox Card Style
Aaron Bradley spotted a new look for the Google News OneBox results, as you would see them in the Google web search results. The new design for the news results in the web search results look more like “Cards” that Google has been using within their Google Now and mobile views. Here is…
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Google Testing Larger News Photos In Search Results
Google Operating System reports Google is testing showing larger photos in the News OneBox Google web results page. Often, when you search for news related topics in Google.com, Google will show news results at the top, middle or bottom of the results. This is part of Google’s universal…
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Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase…
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Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead
After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the News integrations displayed in Google Universal Search results are coming from AOL-owned Patch.com. After a…