10 examples of social media posts to get inspired

You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your […]

The post 10 examples of social media posts to get inspired appeared first on Yoast.

How to create eye-catching social images for your content

The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users […]

The post How to create eye-catching social images for your content appeared first on Yoast.

What is Zapier? And 5 things you can do with it!

The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t give you a clear answer to this question: What is Zapier exactly? In this post, we’ll […]

The post What is Zapier? And 5 things you can do with it! appeared first on Yoast.

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.

The post How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher appeared first on Search Engine Watch.

Social media techniques to integrate into your digital PR strategy

Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step to establishing a life-long professional relationship.

The post Social media techniques to integrate into your digital PR strategy appeared first on Search Engine Watch.

How social media influence 71% consumer buying decisions

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.

The post How social media influence 71% consumer buying decisions appeared first on Search Engine Watch.

Top five tips to use Twitter’s new Voice Tweets feature

Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s new voice feature.

The post Top five tips to use Twitter’s new Voice Tweets feature appeared first on Search Engine Watch.

Measure your social media efforts with UTM tags

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your […]

The post Measure your social media efforts with UTM tags appeared first on Yoast.

Does social media influence your SEO?

Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent […]

The post Does social media influence your SEO? appeared first on Yoast.

The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer’s path to purchase.

IHob’s SEO Berson Is Brobably Buking Right Now…I Know I Am

IHoP In The FaceIt must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding: For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) Dear Internet, we abbreciate […]

The post IHob’s SEO Berson Is Brobably Buking Right Now…I Know I Am appeared first on Local SEO Guide.

Here’s how to use Twitter to dominate the Google search results

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

The post Here’s how to use Twitter to dominate the Google search results appeared first on Search…

Please visit Search Engine Land for the full article.