Internet Explorer Doing Sponsored Posts: Bing & Google To Dish Out Penalties?

As I covered this morning at Search Engine Land – Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?
I suspect they will have to.
What happened?
Microsoft seems to have contracted SocialChorus to run a campaign to generate buzz and awareness over their new Internet Explorer. As you know, IE has been getting a pretty bad rap these days.