5 reasons journalists aren’t opening your pitch emails
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Post from Rebecca Lee
Getting Your Link Profile on Point in 2018
A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.
Post from Alex Jones
Link Building Tips For 2015
Updated: Link Building Tips 2015. A simple guide to link building for beginners.
Read the full article here Link Building Tips For 2015
10 Questions To Ask When Creating A Link Building Campaign
One of the most common questions I hear related to link building is, “Where do I start?” Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things…
Please visit Search Engine Land for the full article.
BrightonSEO: Lessons Learnt from Link Building
Jo Turnbull captures some of the key takeaways for Link Building from BrightonSEO. One of the biggest is “Yes – Links Are Still Important”.
Post from Jo Turnbull on State of Digital
BrightonSEO: Lessons Learnt from Link Building
4 Ways to Wash Away The Link Building Hate
This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. But there are lots of reasons to hate it, too. If you hate link building and you’re a link builder, you’d better take a serious…
Please visit Search Engine Land for the full article.
Verdict: A ‘Prolonged, Sustained’ Sin Bin For Google Manual Actions On Artificial Links
The penalty box (sometimes called the sin bin, bad box, or simply bin) is the area in ice hockey, rugby league, rugby union and some other sports where a player sits to serve the time of a given penalty, for an offense not severe enough to merit outright expulsion from the contest. If… Google identifies you have unnatural links pointing at your site, and a […]
Unnatural Links Warning? Those Backlinks Will Need MANUALLY Reviewed
There’s no one tool out there I trust more than myself to identify problematic links in a backlink profile. A tool can work out obvious spammy sites but no link analysis tool can determine out overall intent of every site or every link, on every occasion. I’ve lost count of the amount of times I have […]
Which Search Engine Gives The Best Linkbuilding Advice?
Unless you have no clue about what is going on and think GooglePlus counts are the number one ranking factor, you’ll realise building high quality links to your site is STILL the single most important thing you can be doing to improve the rank of an already relevant page (if you haven’t been doing anything shady […]
4 Link-Tastic Tips From SMX Advanced
As most people know, SMX Advanced took place out in Seattle a couple weeks ago. While there was only one session truly dedicated to link building, link building tips were still flying around the Bell Harbor Conference Center! Thankfully, I was there to…
Website Lost Rankings in Google? Say Hello to Penguin 2.
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, […]
Operation: Removing Unnatural Links
This blog is mostly about seo for genuine small businesses and beginners to seo. Although I have touched on other areas that interest me and not specifically seo, I don’t usually blog about all the algorithm changes Google pushes out that are discussed on other blogs. For that, I follow Search Engine Land, mainly. For […]
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