Can Content Improve Your Conversion Rate?
Content marketing builds brand awareness, at first, that later is supposed to grow into creation of brand impression, that is to result in brand affinity, which leads, eventually, to conversion.
The psychology of discounts
Discounts are something everybody uses, especially when you want people to buy a certain product. But there are a lot of different ways to actually give a discount. In today’s post I’ll go into the psychology of discounts and what kind of discounts work best for most people. But let me start by explaining why discounts…
This post first appeared on Yoast. Whoopity Doo!
The perfect progress bar
We’ve done quite some posts on conversion rate optimization and nearly always named progress bars in them. People value progress bars, and if they don’t function according to what they’re used to, they’ll get worried. That makes you wonder, right? Apparently progress bars work, but what makes them work? In this post I’ll be diving in deep…
This post first appeared on Yoast. Whoopity Doo!
Landing Pages and Why They Matter
A few weeks ago we noticed, to our shock, that we don’t even have a post about landing pages yet. This was a shock because landing pages are, or at least should be, a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and…
This post first appeared on Yoast. Whoopity Doo!
Creating loyal customers
Today I thought I’d focus on loyal customers and returning visitors, rather than raking in those new visitors and customers. I feel this is a part of the website and online shop optimization that is easily overlooked or even forgotten. Obviously, this is a complete shame, because it’s actually a lot harder to convince people to…
This post first appeared on Yoast. Whoopity Doo!
Testimonials: increase your visitor’s trust
At Yoast we’ve seen a lot of websites of every calibre. Because I personally like conversion rate optimization so much, I always like the webshops we get to review. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing I’ve found that almost every website can improve on:…
This post first appeared on Yoast. Whoopity Doo!
Things to consider for your online shop
Last week, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women’s cloths. This guy…
This post first appeared on Yoast. Whoopity Doo!
Visually direct and captivate your visitors
In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is…
This post first appeared on Yoast. Whoopity Doo!
7 Conversion Rate Truths That Will Change Your Landing Page Strategy
Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented alrea…
Why are people (not) buying my products online?
Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products. Why do people shop online? And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in…
This post first appeared on Yoast. Whoopity Doo!
Conversion Review Giveaway: The Outcome
Two weeks ago, we did a Facebook free giveaway for a Conversion Review. The lucky winner was the webshop Indigobox Jewels. In this post, I’ll highlight a few of the most important things we’ve come across during the review. I’ll first go through the website as if I were a visitor who wants to buy something.…
This post first appeared on Yoast. Whoopity Doo!
Shopping Cart Abandonment
Ever since we’ve optimized our checkout page, we’ve been keeping track of our shopping cart abandonment. So this, added by a request from Joost, compelled me to write a post on that very subject: shopping cart abandonment. So I started doing some digging, as I always do. And during this digging, I came across a few…
This post first appeared on Yoast. Whoopity Doo!
Why we’re offering Conversion Reviews
As of January 2nd we’re offering Conversion Reviews, in which we review your website and give you a list of improvements to increase your conversion rates. We’ve come to the conclusion we needed to offer these Conversion Reviews as a result of my own activities within Yoast, as well as our experience with the Website…
This post first appeared on Yoast. Whoopity Doo!
17 SEO Best Practices That Could Double Your E-Commerce Sales
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate…
Please visit Search Engine Land for the full article.
Checkout field validation tips and tricks
Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were…
Checkout field validation tips and tricks is a post by Joost de Valk on Yoast – The Art & Science of Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Science of Conversion Rate Optimization
In a previous post, Thijs made quite a fuss about how many conversion-testers do not know their business. He stated that both the execution as the interpretation of testing showed serious flaws. His major point was that the way we deal with this conversion-testing is not scientific. At all. Time to define scientific. Time to…
Science of Conversion Rate Optimization is a post by Marieke van de Rakt on Yoast – The Art & Science of Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Planning and checking your Conversion Rate Optimization
During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…
Planning and checking your Conversion Rate Optimization is a post by Thijs de Valk on Yoast – Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Online Marketers: Make Sure You Surface The Right Content To Your Audience
When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my website — appear in front of the user. Put another way, the thinking for many has long been that the singularly-focused goal is…
Please visit Search Engine Land for the full article.
Building The B2B Organic CRO Machine
Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and usability-oriented. In the coming years, I expect to see an even stronger focus on usability and conversion. One thing that makes the B2B sector different from…
Please visit Search Engine Land for the full article.
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a ” gosh darn it where is my return on investment from […]
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models is a post from: Occam’s Razor by Avinash Kaushik