Analytics, Analysis and JS App Architecture

If you’re building things in Angular 2 or React, have a component that composes the application and track module loads, as well as specific interactions to learn interesting things. Background A while ago I built a search-friendly React.JS app to test how people interact with very long form content on the web, on different devices. […]

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3 Logical Alternatives to Animated GIFs

GIFs are one of the oldest image formats on the web. The Graphics Interchange Format was first introduced in 1987, and advances in browser technology in the intervening years have reduced the number of scenarios in which GIF is the most suitable image format. In general, animated graphics are one of the format’s few remaining […]

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What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

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Site Speed for Content Marketers

Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, a fact which played a large part in Google’s decision to add site speed to its […]

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Hierarchical Composed State with React.JS

One of the most challenging issues found in dealing with modern web interfaces is that of state management. In this post, we’ll be looking at at HMVC architecture inspired potential solution for using React’s internal state management functionality to give greater control and clarity in an application. This post requires a good working knowledge of […]

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