Category: call extensions

AdWords call extensions call tracking call tracking phone numbers Channel: SEM conversion attribution Conversion Optimization Google: AdWords Google: Mobile mobile SEM Paid Search Column pay per call phone call tracking Search Ads Search Ads: Mobile Search Search Engine Land Search Marketing Search Marketing: General Search Marketing: Mobile Uncategorized

Mobile Calls Are The New Conversions: 7 Tips For SEMs

Susan Waldes

Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…

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call extensions Channel: SEM Search Engine Land Top News tracking phone calls in paid search Uncategorized

Google AdWords Call Conversions To Get More Granular, Enable Target ROAS Bidding

Ginny Marvin

Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords. Last week, advertisers using call extensions and tracking call conversions were alerted that, at the end of April, they’ll be able to split call conversions up based on call…

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AdWords query data Bing ads copy Bing Broad Match bing product ads call extensions Channel: SEM dynamic keyword insertion dynamic search ads language preferences location extensions mobile sitelinks Paid Search Column paid search takeaways smx-east paid search tips Search Engine Land SEM Industry SEM Industry: Search Marketing Expo - SMX Uncategorized

Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West

Sam Owen

Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my…

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call extensions Channel: SEM Google: AdWords local business location extensions Microsoft: Bing Ads Paid Search Column search advertising Search Engine Land Search Marketing: Local Search Marketing small business search advertising SMB SMB advertising Uncategorized

For SMBs, The Time Is Now To Embrace Search Advertising

John Cosley

As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe…

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