SEO in 2026: Key predictions from Yoast experts
If there’s one takeaway as we look toward SEO in 2026, it’s that visibility is no longer just about ranking pages, but about being understood by increasingly selective AI-driven systems. In 2025, SEO proved it was not disappearing, but evolving, as search engines leaned more heavily on structure, authority, and trust to interpret content beyond […]
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The Google Leak, Page Quality Rating (PQ) and the Quality Rater Guidelines Connection
I make the connection between the specific ‘PQ’ acronym in the Google Leak and the ‘Page Quality’ system, revealing the digital twin of the human scoring system used in search rankings.
Read the full article here The Google Leak, Page Quality Rating (P…
What Is E-E-A-T in SEO in 2026 – Shaun Anderson and Edward Sturm
I was on the Edward Every Day Youtube show discussing E-E-A-T with Edward Sturm. Here are the actual links to Shaun Anderson’s articles on E-E-A-T (and closely related content) from Searchable.com and Hobo Web, so you can reference or cite them directl…
Contextual SEO: The “It Depends” Edition
This article (although a first draft) clarifies my current thinking on SEO and how I approach it today. My views are shaped by long-term, hands-on experience across multiple eras of search, including practices that no longer align with modern Google sy…
The 2025 SEO wrap-up: What we learned about search, content, and trust
SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal SEOs, Carolyn Shelby and Alex Moss, cut through the noise to explain not just what was changing but why […]
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Building A Web Strategy To Outgrow Google
[ Summary ] Website owners and marketers are blaming Google’s AI changes for lost traffic—but the real issue is dependence on Google itself. You can reclaim control by exploring other search engines, browsers, and visibility channels. Stop waiting for …
Searchable (Searchable.com) – A First Look
Searchable is a platform for AI Engine Optimisation (AEO) and the “Agentic Web.” Founded in 2025 and launching in November 2025, it positions itself as the “operating system” for marketing teams transitioning from traditional search (Google) to Answer …
What is Searchable.com? It’s the “Cyborg” Aparatus I Predicted
Searchable.com is the AI SEO platform of the future. Its the cyborg aparatus I predicted in my 2025 AI SEO ebook.
Read the full article here What is Searchable.com? It’s the “Cyborg” Aparatus I Predicted © Copyright 2006-2025 Shaun An…
How much of your content survives the AI Search filter?
But how much if your page content actually makes it to the model? About one third on average. Metric Value Total Characters Across All Pages 21,198 Total Characters Cited 6,818 Total Characters Not Cited 14,380 Overall Citation Coverage 32.16% Citation Analysis: owayo.com Source: owayo.com Citation Snippet Custom Running Shirts – owayo: owayo manufactures custom running […]
SEO Bloggers Just Make Up Nonsense – Don’t Believe Any Of It
You don’t have to put much effort into finding some SEO blog post or video that claims to explain how Google is generating its search results based on “the Google leak”. Anyone who scans API documentation for more than a few minutes i…
Hobo SEO Quadrilogy 2025 – A New Library for a New Era
Discover the 2025 Hobo SEO Quadrilogy. Based on the Google leak & DOJ trial, this evidence-based framework covers strategic, technical, and AI SEO for 2025.
Read the full article here Hobo SEO Quadrilogy 2025 – A New Library for a New Era © …
Hobo Technical SEO 2025 – Free SEO Ebook
The black box is broken. The blueprints are here. Download Hobo Technical SEO 2025 – a free eBook for senior SEOs. Built on the Google leak + DOJ trial evidence. No fluff. Just facts.
Read the full article here Hobo Technical SEO 2025 – Free SEO Eboo…
The Definitive Guide to SEO Audits post-Google Leak
Explore the first evidence-based SEO audit framework post-Google leak. This definitive guide maps E-E-A-T to leaked Google attributes, creating an actionable strategy aligned with Google’s core engineering principles.
Read the full article here The Def…
The Definitive Guide to On-Page SEO after the Google Leak
TLDR: Based on the revelations from the Google Content Warehouse, an effective on-page SEO strategy should be built around the following core principles (which I explore in this article): Optimise for the entire ranking pipeline. Engineer for “go…
What is ‘Firefly’? Google’s Scaled Content Abuse System: QualityCopiaFireflySiteSignal
Disclaimer: This is not official. Any article (like this) dealing with the Google Content Data Warehouse leak requires a lot of logical inference when putting together the framework for SEOs, as I have done with this article. I urge you to double-check…
The CRAPS System: How Users Shape Google Results
The ultimate ranking factor is the demonstrated ability to satisfy user intent, and the CrapsData model is the primary record of that satisfaction.
Read the full article here The CRAPS System: How Users Shape Google Results © Copyright 2006-2025 Shaun …
E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, and Trust
E-E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trust, serves as a conceptual model for what Google deems valuable to its users.
Read the full article here E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, …
United States DOJ v. Google LLC: Federal Antitrust Case 2020-2025 Summary
For the last few months, I’ve been down a rabbit hole. Like many of you in the SEO world, I’ve been obsessively tracking the bombshells that came out of the US Department of Justice’s antitrust trial against Google. It started with a …
What Is ‘Goldmine’? Google’s Universal Quality Judge For SERPS
Google’s Goldmine system is a universal quality engine for SERP elements. It pits your title tag against your H1, body text & more. The winner is chosen by AI (BlockBERT) and real user clicks (NavBoost). Your tags are just one candidate in the rac…
Evidence-Based Mapping of Google Updates to Leaked Internal Ranking Signals
Disclosure: I use generative AI when specifically writing about my own experiences, ideas, stories, concepts, tools, tool documentation or research. My tool of choice for this process is Google Gemini Pro 2.5 Deep Research. I have over 20 years writing…