NEW – Hobo: Beginner SEO 2025 – Free SEO Ebook
This guide, “Hobo: Beginner SEO 2025”, offers an in-depth look into modern Search Engine optimisation (SEO) strategies, particularly emphasising a “people-first” approach.
Read the full article here NEW – Hobo: Beginner SEO 2025 – Free SEO …
How Human Quality Raters Are Used – New Evidence From DOJ V Google Antitrust Trial
This role is far more influential than the “feedback” or “benchmarking” role Google has historically emphasised.
Read the full article here How Human Quality Raters Are Used – New Evidence From DOJ V Google Antitrust Trial © Copyright 2006-2025 S…
DOJ v. Google Disclosure: The Popularity Signal (P*)
Google’s Popularity signal (P*) ‘uses Chrome data’ to capture the popularity of websites.
Read the full article here DOJ v. Google Disclosure: The Popularity Signal (P*) © Copyright 2006-2025 Shaun Anderson
Hobo SEO Tools in Google Sheets V1 is launched – LIMITED OFFER
Hobo SEO Tools is like a Swiss Army Knife of SEO Tools that operates entirely in Google Workspace (your Gmail account). It’s 100% private to you. Just set up your free Google Api, add the project ID to your sheet, and you’re away. Track and record all …
Case Study – Ai SEO Content Strategy with Northampton Ecommerce SEO Jamie Irwin
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5, as it took notes during a recent…
What is Query Fan-Out in SEO (AiSEO)
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5 Deep Research. This assistance he…
Inference Optimisation – Build Your Own Legitimate Perpetual AI -Powered Content Machine
This is a forward-looking framework that moves beyond traditional search engine optimisation (SEO) into a new discipline called “Answer Engine Optimisation” (AEO). Not GEO (Generative Answer Optimisation) – which is a marketing gimmick.
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You Need To Be Clear About Publisher Intent For SEO
If you’re reading this in 2025, don’t waste your time searching for explanations of publisher intent on the Web. You won’t find them. Everyone writes about “searcher intent” (and that’s a hodge-podge of bizarre ideas…
Strategic AiSEO 2025 – Free SEO Ebook
The book presents “AiSEO,” a discipline that melds AI with SEO (search engine optimisation) and AEO (Answer Engine Optimisation) to control how generative AI systems perceive brands. Some call it GEO (Generative Engine Optimisation).
Read the full arti…
A History of SEO in Hobo SEO Ebooks 2009-2025
The Hobo Web ebook series is more than a collection of SEO guides. When viewed as a single, evolving body of work, it provides an unparalleled chronicle of the search industry’s journey.
Read the full article here A History of SEO in Hobo SEO Ebooks 20…
Who is your AI Reputation Watchdog?
This is a new role that has just opened up at every business around the world, perfect for researchers and editors. And I am not being facetious. Core Philosophy: The AI Reputation Watchdog’s prime directive is proactive data curation. They opera…
Establish Your Brand’s Ground Truth Record in the Age of AI
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5 Deep Research. This assistance he…
Disambiguation Factoids for Third Point Emergence Failure in Generative AI
Is AI confusing you with someone else? Generative AI can ruin your reputation through mistaken identity. Learn how to protect your brand with this guide to the AI disambiguation crisis.
Read the full article here Disambiguation Factoids for Third Point…
Inference Optimisation – Positively Influencing the Third Point Emergence in AI
This guide details a powerful, three-step strategy for AI Engine Optimisation (AEO) that moves beyond traditional SEO.
Read the full article here Inference Optimisation – Positively Influencing the Third Point Emergence in AI © Copyright 2006-202…
Thanks To AI, Websites Can’t Die
Learn why your website is essential in the age of AI and misinformation. This guide shows how to build it as the Canonical Source of Ground Truth to master E-E-A-T and secure lasting digital trust.
Read the full article here Thanks To AI, Websites Can&…
Art Portfolio – SCI-FI
I loved drawing Predator, The Terminator, The Thing and Aliens, and drew many pictures of them. In 1989, Dark Horse comics brought out a comic, Aliens V Predator, which I made into an animation. Drawings: The animation was used by the local video games…
Fine Art Portfolio – Portraits
I used to like drawing portraits:
Read the full article here Fine Art Portfolio – Portraits © Copyright 2006-2021 Shaun Anderson
So Now You’re Just Going To Bribe Me For Reviews?
It has begun. The Great Bribe Spam Tidal Wave Of 2025. I don’t know what else to call it. Companies desperate to be seen in AI Overviews are now (apparently – based on my limited experience) offering people … stuff … if theyR…
The Era of Zero-Click Search and Zero Click Marketing
This is a preview of Chapter 9 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.
Read the full article here The Era of Zero-Click Search and Zero Click Marketing © Copyright 2006-2021 Shaun Anderson
What is Search Engine-First Content?
This is a preview of Chapter 8 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.
Read the full article here What is Search Engine-First Content? © Copyright 2006-2021 Shaun Anderson