Category: SEO

Searchable is a platform for AI Engine Optimisation (AEO) and the “Agentic Web.” Founded in 2025 and launching in November 2025, it positions itself as the “operating system” for marketing teams transitioning from traditional search (Google) to Answer …

Searchable.com is the AI SEO platform of the future. Its the cyborg aparatus I predicted in my 2025 AI SEO ebook.
Read the full article here What is Searchable.com? It’s the “Cyborg” Aparatus I Predicted © Copyright 2006-2025 Shaun An…

Discover the 2025 Hobo SEO Quadrilogy. Based on the Google leak & DOJ trial, this evidence-based framework covers strategic, technical, and AI SEO for 2025.
Read the full article here Hobo SEO Quadrilogy 2025 – A New Library for a New Era © …

The black box is broken. The blueprints are here. Download Hobo Technical SEO 2025 – a free eBook for senior SEOs. Built on the Google leak + DOJ trial evidence. No fluff. Just facts.
Read the full article here Hobo Technical SEO 2025 – Free SEO Eboo…

Explore the first evidence-based SEO audit framework post-Google leak. This definitive guide maps E-E-A-T to leaked Google attributes, creating an actionable strategy aligned with Google’s core engineering principles.
Read the full article here The Def…

TLDR: Based on the revelations from the Google Content Warehouse, an effective on-page SEO strategy should be built around the following core principles (which I explore in this article): Optimise for the entire ranking pipeline. Engineer for “go…

Disclaimer: This is not official. Any article (like this) dealing with the Google Content Data Warehouse leak requires a lot of logical inference when putting together the framework for SEOs, as I have done with this article. I urge you to double-check…

The ultimate ranking factor is the demonstrated ability to satisfy user intent, and the CrapsData model is the primary record of that satisfaction.
Read the full article here The CRAPS System: How Users Shape Google Results © Copyright 2006-2025 Shaun …

E-E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trust, serves as a conceptual model for what Google deems valuable to its users.
Read the full article here E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, …

For the last few months, I’ve been down a rabbit hole. Like many of you in the SEO world, I’ve been obsessively tracking the bombshells that came out of the US Department of Justice’s antitrust trial against Google. It started with a …

Google’s Goldmine system is a universal quality engine for SERP elements. It pits your title tag against your H1, body text & more. The winner is chosen by AI (BlockBERT) and real user clicks (NavBoost). Your tags are just one candidate in the rac…

Disclosure: I use generative AI when specifically writing about my own experiences, ideas, stories, concepts, tools, tool documentation or research. My tool of choice for this process is Google Gemini Pro 2.5 Deep Research. I have over 20 years writing…

Go inside Google’s leaked ImageData schema. In my latest article I reveal the real ranking signals for images, from NIMA quality scores to entity associations. Level up your SEO.”
Read the full article here The Definitive Guide To Image SEO: Google Con…

After 25 years in search engine optimisation, it’s rare to see a development that provides such stark clarity as the May 2024 Content Warehouse API leak. My analysis has focused intensely on the LocalWWWInfo data model. For years, we’ve mov…

Having spent 25 years analysing Google’s results pages, the leak of the PerDocData model is nothing short of a Rosetta Stone. At Hobo, I’ve always worked from the evidence we had, and to be fair, my analysis concludes that Google spokespeop…

In my latest article about Google Content Warehouse leak I delve into the most important module of the whole leak (in my opinion). Navigating the world of search engine optimisation for a quarter of a century is to live in a state of perpetual adaptati…