Spam in Google Analytics? Here’s what its new filter can block
GA4’s hostname allowlist gives site owners another way to filter unwanted events. Its usefulness against suspicious Singapore traffic depends on what those events contain.
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Google Trends for keyword research: What our 4-country test revealed
How to use Google Trends for keyword research before you act on it
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Google’s Statistics: Heads They Win, Tails You Lose.
When Google reports lift results… Who is it solving for? Let’s start with a phrase that causes me to cringe […]
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Google Analytics launches Dashboards to make custom reporting easier
Google Analytics has launched Dashboards, giving businesses a new way to arrange their most useful numbers and charts on one screen. The useful change is how those reports are built. Google Analytics already supports customizable overview reports, including the Reports snapshot. In that workflow,shou users assemble summary cards defined in individual detail reports, then rearrange […]
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Wave of unsolicited password reset requests hits thousands of X accounts
A widespread wave of unsolicited password reset emails has targeted thousands of accounts on X (formerly Twitter), including high-profile crypto personalities, journalists, and everyday users. Many users have reported receiving up to 8 to 10 automated reset emails in rapid succession. What Is Actually Happening? No Direct Breach Detected: Receiving a password reset email from […]
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LinkedIn’s ‘AI slop’ button is rolling out more widely to comments
Users can now flag low-effort or likely automated replies directly from the comment menu.
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Google Analytics is down, real-time reporting isn’t working
Google Analytics appears to be experiencing issues for some users today, with our tests showing real time considerably low The outage appears to affect at least some Google Analytics users, although the exact scope of the problem is currently unclear. At the time of writing, Google’s official Ads Status Dashboard does not acknowledge an outage […]
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What Is AI Saying About Your Brand? Develop a Brand Canon and Find Out.
TL;DR
Brands are measuring AI visibility without tracking if the perception of their brand is even accurate
We recommend building a brand canon, which tracks facts, differentiators, brand claims, what your brand wants to be known for, an…
Your Sites Receive More Traffic Than You Realize
The SEO community has blinded itself to the large amount of traffic visiting most Websites. You’re relying too much on Javascript-based analytics and third-party tools that collect “clickstream” data or that use other methods to captu…
Site Kit by Google integration available for all Yoast customers
This first release of 2026 brings Site Kit by Google insights into your Yoast SEO Dashboard. After introducing the integration in phases throughout 2025, we are pleased to share that the rollout is now complete and available to all Yoast customers using WordPress. What you can see in your Yoast SEO Dashboard You can now view key performance data […]
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Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s Ultimate TikTok Playbook is a Must-Read TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven […]
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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority […]
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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]
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Optimize Google’s new Interaction to Next Paint metric
Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website
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How to Remove Emails and Other PII From URLs in Google Tag Manager
This post was written by Stephen Harris and Sasha Helms.
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes its way into your reports can be l…
GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 — your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.
While not a comprehensive list of GA4 Admin settings you need to review, here are a couple key ones you want to be sure to update to avoid data loss and headaches later.…
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How to Gain a Deeper Understanding of Your Users in GA4
Comparisons, Segments, and Audiences
Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing channels.
Although the aggregated data may shed light on top level performance, you need segme…