Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]
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Optimize Google’s new Interaction to Next Paint metric
Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website
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How to Remove Emails and Other PII From URLs in Google Tag Manager
This post was written by Stephen Harris and Sasha Helms.
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes its way into your reports can be l…
GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 — your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.
While not a comprehensive list of GA4 Admin settings you need to review, here are a couple key ones you want to be sure to update to avoid data loss and headaches later.…
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How to Gain a Deeper Understanding of Your Users in GA4
Comparisons, Segments, and Audiences
Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing channels.
Although the aggregated data may shed light on top level performance, you need segme…
People of Seer: Meet James Corr
People of Seer with James Corr
Welcome back to People of Seer: San Diego Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).
💡 James Corr, Senior Team Lead – Analytics, budding Real-Estate Investor, Chef, and NBA Commentator
Q&A with James:
What are some of your passions outside of your work at Seer?
…
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GA4’s Custom Dimension & Parameter Data Model
In this article:
- GA4 vs. Universal Analytics Terminology
- GA4 vs. Universal Analytics: How the Data Flow Differs
- GA4 Data Stream Diagram
GA4 Simplifies Data Flow with Custom Dimensions & Parameters
With the introduction of User and Event Parameters as simple key-value pairs in Google Analytics 4’s data collection, Google has simplified the Analytics data model.…
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Get Answers to Google Analytics 4 (GA4) FAQs
GA4 Frequently Asked Questions
There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent questions that we have received.
What is GA4?
GA4 is the new version of Google Analytics.…
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4 Reasons to Consider New Google Analytics 360
GA4 Properties Warrant Revisiting Google Analytics 360
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for some it may still not have been worthw…
When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023
Google has put deadlines in place for all users to switch to Google Analytics 4:
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💡 IMPORTANT: To continue using Google Analytics beyond these dates, you will have to use a GA4 property.…
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How Google Analytics 4 Enables Patient Care for the Healthcare Industry
As we begin 2022, the digital space is abuzz about Google Analytics 4 (GA4). With all the news around new features, changing measurement structures, and the details of everyday use of GA4 it can be difficult to see the forest through the trees.……
What are Cookie Consent Platforms & Which is Right For You?
What are Cookie Consent Platforms?
In an age of ever-changing regulations, having a strong grasp on your site or businesses Cookie Consent Platform is more important than ever.
As the future of Third-Party cookies is still unclear, it is integral that businesses create strategies now to prevent data loss; and utilizing a Cookie Consent Platform is a great first step in the process. …
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GA4 and BigQuery: The Dynamic Duo
GA4 and BigQuery: Now Accessible for All
Gone are the days when only GA360 users had access to the native BigQuery integration. Even users on the free version can easily connect their GA4 data to BigQuery now.
So before we get too far ahead of ourselves, let’s recap some of the biggest benefits of connecting GA data to BigQuery for those that have never had or taken advantage of the opportunity:
- Advanced querying – BigQuery allows you to run more sophisticated analyses than what you are able to easily do within the GA interface.
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How to Create CASE Statements in Google Data Studio
This post was originally published in 2019, and last updated December 2021.
If you’re used to creating Segments and Advanced Filters in Google Analytics, and you’re using Google Data Studio to visualize your data, this post is for you.
There are serious limitations to Google Data Studio’s ability to understand, interpret, and apply your filters and segments from Google Analytics.…
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GA4 Expanded and New Default Channel Groupings
New Default Channel Groupings in GA4
Google recently announced that they were expanding definitions, as well as creating some new definitions, for default channel groupings in GA4. The idea is that with these new definitions, which we will cover in more detail below, categorizing your traffic will be automatic and correct without you needing to set any rules to make sure it’s bucketed correctly. …
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Why Bounce Rate No Longer Exists in GA4 & What’s Replacing It
The Downfall of Bounce Rate
What is Bounce Rate?
How is bounce rate defined? The answer: it depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a site based on metrics such as bounce rate and time on site.…
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Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand — as it helps humans comprehend meaning, reveal patterns, identify outliers, and draw actionable conclusions — making it a critical tool in business.
In this article, learn about data visualization, how it can help your business, and what makes a data visualization “good”.…
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