How much does it cost to build a website?
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively […]
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How much does it cost to build a website?
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively […]
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Redesigning onboarding for impact: A service design approach
First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we redesigned the experience to be faster, clearer, and more supportive from the start. Here’s how […]
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Redesigned Shopify onboarding: thoughtful UX, real impact
Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. A new onboarding, designed with care We’ve simplified the setup process, removed unnecessary […]
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The critical role of UX in ecommerce SEO
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve […]
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How to get more value from site visitors with A/B testing
Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But […]
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All about Core Web Vitals: INP (Interaction to Next Paint)
Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First Input Delay (FID). This post will explain what INP entails, its significance, […]
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Is conversational commerce really the future?
“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or […]
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UX copywriting: 5 writing tips to improve user experience
At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses solely on creating a good user experience? It’s called UX copywriting. In this blog, we’ll […]
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How to improve the accessibility of your website
Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content is. Fortunately, awareness is growing and platforms such as WordPress offer lots of possibilities to […]
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Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more when it’s about the cookie death, search marketing and SEO
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Mobile-first and Core Web Vitals: connecting the dots for page experience success
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines
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SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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How marketers can start using AI for stronger results
AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.
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A marketer’s guide to Core Web Vitals and page experience
BrightEdge’s Jim Yu gives his CEO perspective on Google’s focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.
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Five ways to use machine learning in digital marketing
Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations.
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Manage your readers’ expectations to reduce the bounce rate of your post
Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion about your page. That’s all the time they need to decide if they’re going to stay or not. So having a clear message that’s easy […]
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How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here’s how to create compelling marketing around these evolved websites.
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What to expect from SEO in 2021?
Want to learn the most important trends to be on the lookout for in 2021? Read our article to find out the top SEO trends for 2021.
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SEO Trends 2021: What every marketer should know
SEO is undoubtedly fruitful for businesses to dominate with their online presence. Let’s take a quick look at some of the popular trends for 2021.
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